NPIMap

Organization Active NPI

Winter Park Operating Investments LLC

Doing business as Bedrock Rehabilitation and Nursing Center at Winter Park

  • Skilled Nursing Facility
  • Maitland, FL
National Provider Identifier
1942954920
Registry record updated Sep 25, 2025
On this page

Key facts

NPPES NPI Registry
Primary specialty
Skilled Nursing FacilityTaxonomy code 314000000X
Legal business name
WINTER PARK OPERATING INVESTMENTS LLC
Doing business as
Bedrock Rehabilitation and Nursing Center at Winter Park
Rehabilitation Center of Winter Park
Practice address
1700 Monroe Ave
Maitland, FL 32751-6672
Phone
(407) 647-2092
NPI assigned
Feb 8, 2022
Last updated
Sep 25, 2025By the provider in NPPES
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Sep 25, 2025

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Rhea Goodwin
Title
Coo
Phone
(267) 800-8008

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X Primary

Addresses

Primary practice location

1700 Monroe Ave
Maitland, FL 32751-6672

Mailing address

974 Route 45 Ste 1200
Pomona, NY 10970-3568

Other names 2

  • Bedrock Rehabilitation and Nursing Center at Winter Park Doing business as
  • REHABILITATION CENTER OF WINTER PARK Doing business as

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in FL

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20220614002441 FL Part A Provider - Skilled Nursing Facility 9830578301 Practice locations: Maitland, FL

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1942954920. Details of each certification follow.

Skilled nursing facility certification: CCN 105430

Legal name
WINTER PARK OPERATING INVESTMENTS LLC
Doing business as
REHABILITATION CENTER OF WINTER PARK
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF dual certification
Participating since
Mar 21, 1983
Last certification
Aug 30, 2024
Beds
180
Ownership / control type
Limited Liability Corporation
Multi-facility organization
BedrockCare
Most recent change of ownership
Apr 1, 2022
Organization structure
LLCProprietary
Incorporated
Dec 9, 2021 in DE
Enrollment address
1700 Monroe Avenue
Maitland, FL 32751-6672
Nursing home name
REHABILITATION CENTER OF WINTER PARK

Care Compare: Nursing home

Medicare Care Compare
Listed as
Rehabilitation Center of Winter ParkCCN 105430 · All quality measures
Overall star rating
3 of 5
Health inspections
2 of 5
Staffing
2 of 5
Quality measures
5 of 5
Type
Medicare and Medicaid
Ownership
For profit - Limited Liability company
Certified
Mar 21, 1983
Medicare certification status
ActiveFrom the Provider of Services file
Certified beds
180168.8 residents per day on average

Processed by Care Compare on Aug 1, 2026.

Laboratory certificates & supplier records

Derived by NPIMap

These CMS records do not include an NPI. They are shown because their name and street address match this provider’s.

CLIA laboratory certificates

CLIA numberLaboratoryCertificateExpires
10D0720732Bedrock Rehabilitation and Nursing Center1700 Monroe Ave, Maitland, FL 32751Certificate of waiverAug 31, 2026

National Provider Directory

National Provider Directory

Networks

  • Optimum HealthCare HMO NetworkPlans: Optimum Diamond Rewards (HMO C-SNP) (H5594-028-000, H5594); Optimum Diamond (HMO C-SNP) (H5594-036-000, H5594); Optimum Diamond Rewards (HMO C-SNP) (H5594-034-000, H5594); Optimum Diamond Rewards COPD (HMO C-SNP) (H5594-029-000, H5594); Optimum Platinum Plan (HMO) (H5594-002-000, H5594); Optimum Gold Plus Plan (HMO) (H5594-032-000, H5594); Optimum Diamond Savings COPD (HMO C-SNP) (H5594-031-000, H5594); Optimum Diamond Savings (HMO C-SNP) (H5594-030-000, H5594); Optimum Diamond Rewards COPD (HMO C-SNP) (H5594-035-000, H5594)
  • Freedom Health HMO NetworkPlans: Freedom Platinum Rewards Plan Rx (HMO) (H5427-102-000, H5427); Freedom VIP Care (HMO C-SNP) (H5427-070-000, H5427); Freedom VIP Rewards (HMO C-SNP) (H5427-108-000, H5427); Freedom VIP Rewards (HMO C-SNP) (H5427-099-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-107-000, H5427); Freedom Máximo (HMO-POS) (H5427-113-000, H5427); Freedom Savings Plan (HMO) (H5427-052-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-096-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-105-000, H5427); Freedom Medi-Medi Full (HMO D-SNP) (H5427-087-000, H5427)…

Ownership & related parties

All disclosed owners & managing parties 12

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
JZ Consulting LLC Organization, Monsey, NY LLC, For-profit 5% Or Greater Indirect Ownership Interest Dec 9, 2021 22.5%
Leah Friedman Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 13.75%
Charles Zahler Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 13.75%
Rochel David Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 13.75%
Brian Powers Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 7.5%
BDCC Consutking Group LLC Organization, Linden, NJ Created for acquisition, LLC 5% Or Greater Indirect Ownership Interest Dec 9, 2021 7.5%
Aron Weber Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 7.5%
Rubiweb Florida Services Group USA LLC Organization, Staten Island, NY Created for acquisition, LLC 5% Or Greater Indirect Ownership Interest Dec 9, 2021 15%
David Rubenstein Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 7.5%
FDZ Consulting LLC Organization, Monsey, NY LLC, For-profit 5% Or Greater Indirect Ownership Interest Dec 9, 2021 55%
Winter Park Operating Holdings LLC Organization, New York, NY Created for acquisition, LLC, Holding company, For-profit 5% Or Greater Direct Ownership Interest Dec 9, 2022 100%
Jacob J Zahler Individual 5% Or Greater Indirect Ownership Interest36.25 Dec 9, 2021
Corporate Officer36.25 Dec 9, 2021
Operational/Managerial Control Apr 1, 2022 100%

Facilities with the same owner 9

Facilities that share an organizational owner with 5% or greater ownership or operational control.

Practitioners & affiliated clinicians

Affiliated clinicians 6

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1644278400000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1758758400000",
    "number": "1942954920",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "974 ROUTE 45 STE 1200",
            "city": "POMONA",
            "state": "NY",
            "postal_code": "109703568"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "1700 MONROE AVE",
            "city": "MAITLAND",
            "state": "FL",
            "postal_code": "327516672",
            "telephone_number": "407-647-2092"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "WINTER PARK OPERATING INVESTMENTS LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2022-02-08",
        "last_updated": "2025-09-25",
        "certification_date": "2025-09-25",
        "status": "A",
        "authorized_official_last_name": "GOODWIN",
        "authorized_official_first_name": "RHEA",
        "authorized_official_title_or_position": "COO",
        "authorized_official_telephone_number": "267-800-8008"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": null,
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "Bedrock Rehabilitation and Nursing Center at Winter Park",
            "code": "3",
            "type": "Doing Business As"
        },
        {
            "organization_name": "REHABILITATION CENTER OF WINTER PARK",
            "code": "3",
            "type": "Doing Business As"
        }
    ]
}

Other providers in Maitland, FL

Sources for this page

Verify at the official NPI Registry.