NPIMap

Organization Active NPI

Lake City Operating Investments LLC

Doing business as Bedrock Rehabilitation and Nursing Center at Lake City

  • Skilled Nursing Facility
  • Lake City, FL
National Provider Identifier
1477207462
Registry record updated Sep 25, 2025
On this page

Key facts

NPPES NPI Registry
Primary specialty
Skilled Nursing FacilityTaxonomy code 314000000X
Legal business name
LAKE CITY OPERATING INVESTMENTS LLC
Doing business as
Bedrock Rehabilitation and Nursing Center at Lake City
Lake City Healthcare and Rehabiliation Center
Practice address
298 SW Prosperity PL
Lake City, FL 32024-0684
Phone
(386) 269-3900
NPI assigned
Feb 8, 2022
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Sep 25, 2025

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Rhea Goodwin
Title
Coo
Phone
(267) 800-8008

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X Primary

Addresses

Primary practice location

298 SW Prosperity PL
Lake City, FL 32024-0684

Mailing address

974 Route 45 Ste 1200
Pomona, NY 10970-3568

Other names 2

  • Bedrock Rehabilitation and Nursing Center at Lake City Doing business as
  • Lake City Healthcare and Rehabiliation Center Doing business as

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in FL

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20220616001580 FL Part A Provider - Skilled Nursing Facility 1052790367 Practice locations: Lake City, FL

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1477207462. Details of each certification follow.

Skilled nursing facility certification: CCN 106126

Legal name
LAKE CITY OPERATING INVESTMENTS LLC
Doing business as
LAKE CITY HEALTHCARE AND REHABILITATION CENTER
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF distinct part
Participating since
Aug 20, 2019
Last certification
Apr 10, 2025
Beds
113
Ownership / control type
Limited Liability Corporation
Most recent change of ownership
Apr 1, 2022
Organization structure
LLCProprietary
Incorporated
Dec 9, 2021 in DE
Enrollment address
298 SW Prosperity Place
Lake City, FL 32024-0684
Nursing home name
LAKE CITY HEALTHCARE AND REHABILITATION CENTER
Affiliated entity
EXCELSIOR CARE GROUP

Care Compare: Nursing home

Medicare Care Compare
Listed as
Lake City Healthcare and Rehabilitation CenterCCN 106126 · All quality measures
Overall star rating
2 of 5
Health inspections
2 of 5
Staffing
2 of 5
Quality measures
4 of 5
Type
Medicare and Medicaid
Ownership
For profit - Limited Liability company
Certified
Aug 20, 2019
Medicare certification status
ActiveFrom the Provider of Services file
Certified beds
113109.1 residents per day on average
Chain
Excelsior Care Group33 facilities in the chain

Processed by Care Compare on Aug 1, 2026.

Laboratory certificates & supplier records

Derived by NPIMap

These CMS records do not include an NPI. They are shown because their name and street address match this provider’s.

CLIA laboratory certificates

CLIA numberLaboratoryCertificateExpires
10D2166772Lake City Healthcare and298 SW Prosperity Place, Lake City, FL 32024Certificate of waiverMay 23, 2027

National Provider Directory

National Provider Directory

Networks

  • Optimum HealthCare HMO NetworkPlans: Optimum Diamond Rewards (HMO C-SNP) (H5594-028-000, H5594); Optimum Diamond (HMO C-SNP) (H5594-036-000, H5594); Optimum Diamond Rewards (HMO C-SNP) (H5594-034-000, H5594); Optimum Diamond Rewards COPD (HMO C-SNP) (H5594-029-000, H5594); Optimum Platinum Plan (HMO) (H5594-002-000, H5594); Optimum Gold Plus Plan (HMO) (H5594-032-000, H5594); Optimum Diamond Savings COPD (HMO C-SNP) (H5594-031-000, H5594); Optimum Diamond Savings (HMO C-SNP) (H5594-030-000, H5594); Optimum Diamond Rewards COPD (HMO C-SNP) (H5594-035-000, H5594)
  • Freedom Health HMO NetworkPlans: Freedom Platinum Rewards Plan Rx (HMO) (H5427-102-000, H5427); Freedom VIP Care (HMO C-SNP) (H5427-070-000, H5427); Freedom VIP Rewards (HMO C-SNP) (H5427-108-000, H5427); Freedom VIP Rewards (HMO C-SNP) (H5427-099-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-107-000, H5427); Freedom Maximo (HMO-POS) (H5427-113-000, H5427); Freedom Savings Plan (HMO) (H5427-052-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-096-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-105-000, H5427); Freedom Medi-Medi Full (HMO D-SNP) (H5427-087-000, H5427)…

Ownership & related parties

All disclosed owners & managing parties 12

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
JZ Consulting LLC Organization, Monsey, NY LLC, For-profit 5% Or Greater Indirect Ownership Interest Dec 9, 2021 22.5%
Leah Friedman Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 13.75%
Charles Zahler Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 13.75%
Rochel David Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 13.75%
Brian Powers Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 7.5%
BDCC Consutking Group LLC Organization, Linden, NJ Created for acquisition, LLC 5% Or Greater Indirect Ownership Interest Dec 9, 2021 7.5%
Aron Weber Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 7.5%
Rubiweb Florida Services Group USA LLC Organization, Staten Island, NY Created for acquisition, LLC 5% Or Greater Indirect Ownership Interest Dec 9, 2021 15%
David Rubenstein Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 7.5%
Lake City Operating Holdings LLC Organization, New York, NY Created for acquisition, LLC, Holding company, For-profit 5% Or Greater Direct Ownership Interest Dec 9, 2021 100%
FDZ Consulting LLC Organization, Monsey, NY LLC, For-profit 5% Or Greater Indirect Ownership Interest Dec 9, 2021 55%
Jacob J Zahler Individual 5% Or Greater Indirect Ownership Interest Dec 9, 2021 36.25%
Corporate Officer Dec 9, 2021 36.25%
Operational/Managerial Control Apr 1, 2022 100%

Facilities with the same owner 9

Facilities that share an organizational owner with 5% or greater ownership or operational control.

Practitioners & affiliated clinicians

Affiliated clinicians 5

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1644278400000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1758758400000",
    "number": "1477207462",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "974 ROUTE 45 STE 1200",
            "city": "POMONA",
            "state": "NY",
            "postal_code": "109703568"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "298 SW PROSPERITY PL",
            "city": "LAKE CITY",
            "state": "FL",
            "postal_code": "320240684",
            "telephone_number": "386-269-3900"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "LAKE CITY OPERATING INVESTMENTS LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2022-02-08",
        "last_updated": "2025-09-25",
        "certification_date": "2025-09-25",
        "status": "A",
        "authorized_official_last_name": "GOODWIN",
        "authorized_official_first_name": "RHEA",
        "authorized_official_title_or_position": "COO",
        "authorized_official_telephone_number": "267-800-8008"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": null,
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "Bedrock Rehabilitation and Nursing Center at Lake City",
            "code": "3",
            "type": "Doing Business As"
        },
        {
            "organization_name": "Lake City Healthcare and Rehabiliation Center",
            "code": "3",
            "type": "Doing Business As"
        }
    ]
}

Other providers in Lake City, FL

Sources for this page

Verify at the official NPI Registry.