Individual provider Active NPI

Brad Allan Paro, NP

  • Family Nurse Practitioner
  • Geneva, NY
National Provider Identifier
1851059752
Registry record updated Jan 2, 2026
On this page

Key facts

NPPES NPI Registry
Primary specialty
Family Nurse PractitionerTaxonomy code 363LF0000X
License
348883 Issued in NY
Practice address
833 Canandaigua Rd
Geneva, NY 14456-2015
Phone
(585) 442-5320
Fax
(315) 462-0415
NPI assigned
Dec 8, 2021
Sex
Male
Sole proprietor
No

NPPES NPI Registry

Updated by the provider on Jan 2, 2026

Registry information is reported by the provider to CMS and is not verified. About this source

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Family Nurse Practitioner 363LF0000X 348883 NY Primary

Addresses

Primary practice location

833 Canandaigua Rd
Geneva, NY 14456-2015

Mailing address

100 Kings Hwy S
Rochester, NY 14617-5504

Other practice location 1

401 S Main St
Canandaigua, NY 14424-2157
Phone (585) 442-5320

Other practice location 2

2 Coulter Rd Ste 2750
Clifton Springs, NY 14432-1122
Phone (315) 318-0276

Electronic endpoints 1

TypeEndpointUseAffiliation
Direct Messaging Address bparo134379@direct.rochesterregional.org Direct

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in NY
Eligible to order & refer
  • Part B services: Yes
  • Medical equipment: Yes
  • Home health: Yes
  • Power mobility devices: Yes
  • Hospice: No
Green means eligible to order or refer.

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
I20220112000803 NY Practitioner - Nurse Practitioner 1850783416 Reassigns benefits to 5 organizations

Care Compare profile

Medicare Care Compare
Specialty
Nurse Practitioner
Education
State University of Ny Upstate Medical University, 2021
Medicare assignment
Accepts the Medicare-approved amount as payment in full
Group practices
Western New York Medical Practice PCGroup PAC ID 3870767791, 528 clinicians
Wellnow Urgent Care, P.C.Group PAC ID 8325320864, 395 clinicians

Practice addresses (Care Compare)

2 Coulter Rd
Clifton Springs, NY 14432-1122
Phone (315) 462-1530

446 Fairview Ave
Suite 200
Hudson, NY 12534-1048
Phone (518) 267-3496

Hospital & facility affiliations

  • Clifton Springs Hospital and Clinic Hospital, Clifton Springs, NY, CCN 330265
  • Rochester General Hospital Hospital, Rochester, NY, CCN 330125

Merit-based Incentive Payment System (MIPS)

Final score
56.1 of 100Reported as group
Quality
83.98
Promoting interoperability
0
Improvement activities
0
Cost
76.51

Merit-based Incentive Payment System (MIPS)

Final score
0 of 100Reported as group
Quality
0
Improvement activities
0
Cost
0

National Provider Directory

National Provider Directory
Medicare enrollment (NPD)
Enrolled
Credentials
Nurse Practitioner

Practice roles

OrganizationSpecialtyStatusNew patients
Rochester General Hospital CurrentSince Feb 9, 2026 Accepting new patients
Rochester General Hospital Family CurrentSince Feb 9, 2026 Accepting new patients
Wellnow Urgent Care, PC CurrentSince Mar 11, 2024 Accepting new patients
Western New York Medical Practice P.C. Past Accepting new patients
Clifton Springs Sanitarium Company Past Accepting new patients

Locations

401 S Main St
Canandaigua, NY 14424
Phone (585) 394-1875

2 Coulter Rd
Ste 2750
Clifton Springs, NY 14432
Phone (315) 318-0276

2 Coulter Rd
Clifton Springs, NY 14432
Phone (315) 462-1472

446 Fairview Ave
Ste 200
Hudson, NY 12534
Phone (518) 267-3496

7375 Oswego Rd
#1
Liverpool, NY 13090
Phone (315) 291-0064

1200 Driving Park Ave
Newark, NY 14513
Phone (315) 332-2266

100 Kings Hwy S
Rochester, NY 14617
Phone (585) 922-0553

1425 Portland Ave
Rochester, NY 14621
Phone (585) 922-3122

1956 Ridge Rd
West Seneca, NY 14224
Phone (716) 608-0041

Interoperability endpoints

  • Direct secure messaging: bparo134379@direct.rochesterregional.org

Organizations & group practices 8

Organizations this provider is connected to: Medicare benefit reassignments (the organization bills Medicare for this provider’s services), Care Compare group memberships and National Provider Directory roles.

Hospital & facility affiliations 1

Hospitals and other facilities this clinician is affiliated with according to Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1638921600000",
    "enumeration_type": "NPI-1",
    "last_updated_epoch": "1767312000000",
    "number": "1851059752",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "100 KINGS HWY S",
            "city": "ROCHESTER",
            "state": "NY",
            "postal_code": "146175504"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "833 CANANDAIGUA RD",
            "city": "GENEVA",
            "state": "NY",
            "postal_code": "144562015",
            "telephone_number": "585-442-5320",
            "fax_number": "315-462-0415"
        }
    ],
    "practiceLocations": [
        {
            "address_1": "401 S Main St",
            "address_purpose": "LOCATION",
            "city": "Canandaigua",
            "state": "NY",
            "postal_code": "144242157",
            "country_code": "US",
            "telephone_number": "585-442-5320",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "2 Coulter Rd Ste 2750",
            "address_purpose": "LOCATION",
            "city": "Clifton Springs",
            "state": "NY",
            "postal_code": "144321122",
            "country_code": "US",
            "telephone_number": "315-318-0276",
            "country_name": "United States",
            "address_type": "DOM"
        }
    ],
    "basic": {
        "last_name": "PARO",
        "first_name": "BRAD",
        "middle_name": "ALLAN",
        "credential": "NP",
        "sole_proprietor": "NO",
        "sex": "M",
        "enumeration_date": "2021-12-08",
        "last_updated": "2026-01-02",
        "certification_date": "2026-01-02",
        "status": "A"
    },
    "taxonomies": [
        {
            "code": "363LF0000X",
            "taxonomy_group": "",
            "desc": "Nurse Practitioner, Family",
            "state": "NY",
            "license": "348883",
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [
        {
            "endpointType": "DIRECT",
            "endpointTypeDescription": "Direct Messaging Address",
            "endpoint": "bparo134379@direct.rochesterregional.org",
            "affiliation": "N",
            "endpointDescription": "Rochester Regional Health",
            "use": "DIRECT",
            "useDescription": "Direct",
            "address_1": "833 Canandaigua Rd",
            "city": "Geneva",
            "state": "NY",
            "country_code": "US",
            "postal_code": "144562015",
            "country_name": "United States",
            "address_type": "DOM"
        }
    ],
    "other_names": []
}

Other providers in Geneva, NY

Sources for this page

Verify at the official NPI Registry.