NPIMap

Organization Active NPI

Direct Healthcare, Inc.

  • Community Based Hospice Care Agency
  • Lubbock, TX
National Provider Identifier
1962709998
Registry record updated Mar 2, 2026
On this page

Key facts

NPPES NPI Registry
Primary specialty
Community Based Hospice Care AgencyTaxonomy code 251G00000X
License
002112 Issued in TX
Legal business name
DIRECT HEALTHCARE, INC.
Practice address
10925 Wayne Ave
100
Lubbock, TX 79424-2598
Phone
(806) 793-3999
Fax
(806) 793-2592
NPI assigned
Feb 28, 2011
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Mar 2, 2026

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Denise Via
Title
President
Phone
(806) 793-3999

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Community Based Hospice Care Agency 251G00000X 002112 TX Primary

Addresses

Primary practice location

10925 Wayne Ave
100
Lubbock, TX 79424-2598

Mailing address

10925 Wayne Ave
100
Lubbock, TX 79424-2598
Phone (806) 793-3999

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in TX

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20110316000461 TX Part A Provider - Hospice 8325066582 Practice locations: Lubbock, TX

Hospice certification: CCN 671697

Legal name
DIRECT HEALTHCARE, INC.
Certification status
Active
Provider type (POS)
Hospice
Participating since
Sep 22, 2011
Last certification
Oct 21, 2021
Ownership / control type
Proprietary - Corporation
Organization structure
CorporationProprietary
Incorporated
Jun 23, 1989 in TX
Enrollment address
7402 University Ave
Lubbock, TX 79423-1456

Other NPIs with the same Medicare PAC ID 1

NPIs whose Medicare enrollments share a PECOS associate control ID (the same enrolled entity).

Care Compare: Hospice

Medicare Care Compare
Listed as
Direct Health Care IncCCN 671697
Ownership
For-Profit
Certified
Sep 22, 2011
Medicare certification status
ActiveFrom the Provider of Services file

National Provider Directory

National Provider Directory
Tax ID family
Direct Healthcare Inc2 organizations share this tax ID, including this one

Other organizations with this tax ID 1

Organizations that report the same tax identification number in the National Provider Directory.

Ownership & related parties

All disclosed owners & managing parties 4

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
Naticia Rae Mortensen Individual W-2 Managing EmployeeMedical Director Dec 15, 2022 5%
Jenny Stroud Individual W-2 Managing Employee Jul 20, 1999
Ashley Pierpoint Individual W-2 Managing EmployeeSupervising Nurse Jun 10, 2019 15%
Denise Via Individual 5% Or Greater Direct Ownership Interest Jun 22, 1999
Corporate Director Jun 22, 1999
W-2 Managing Employee Jun 22, 1999

Owners & managing parties with NPI records 1

Owners and managing parties disclosed on this facility’s Medicare enrollment that are themselves Medicare-enrolled.

Practitioners & affiliated clinicians

Affiliated clinicians 1

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1298851200000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1772409600000",
    "number": "1962709998",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "10925 WAYNE AVE",
            "address_2": "100",
            "city": "LUBBOCK",
            "state": "TX",
            "postal_code": "794242598",
            "telephone_number": "806-793-3999",
            "fax_number": "806-793-2592"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "10925 WAYNE AVE",
            "address_2": "100",
            "city": "LUBBOCK",
            "state": "TX",
            "postal_code": "794242598",
            "telephone_number": "806-793-3999",
            "fax_number": "806-793-2592"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "DIRECT HEALTHCARE, INC.",
        "organizational_subpart": "NO",
        "enumeration_date": "2011-02-28",
        "last_updated": "2026-03-02",
        "certification_date": "2026-03-02",
        "status": "A",
        "authorized_official_last_name": "VIA",
        "authorized_official_first_name": "DENISE",
        "authorized_official_title_or_position": "PRESIDENT",
        "authorized_official_telephone_number": "806-793-3999"
    },
    "taxonomies": [
        {
            "code": "251G00000X",
            "taxonomy_group": "",
            "desc": "Hospice Care, Community Based",
            "state": "TX",
            "license": "002112",
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": []
}

Other providers in Lubbock, TX

Sources for this page

Verify at the official NPI Registry.