NPIMap

Organization Active NPI

Holden Road Operating Company, LLC

Doing business as Piedmont Hills Center for Nursing and Rehabilitation

  • Skilled Nursing Facility
  • Greensboro, NC
National Provider Identifier
1962275065
Registry record updated Nov 1, 2023
On this page

Key facts

NPPES NPI Registry
Primary specialty
Skilled Nursing FacilityTaxonomy code 314000000X
Legal business name
HOLDEN ROAD OPERATING COMPANY, LLC
Doing business as
Piedmont Hills Center for Nursing and Rehabilitation
Practice address
109 S Holden Rd
Greensboro, NC 27407-1319
Phone
(336) 522-5600
NPI assigned
Nov 1, 2023
Last updated
Nov 1, 2023By the provider in NPPES
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Nov 1, 2023

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Yosef Emanuel
Title
Member
Phone
(917) 745-7945

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X NU Primary

Addresses

Primary practice location

109 S Holden Rd
Greensboro, NC 27407-1319

Mailing address

109 S Holden Rd
Greensboro, NC 27407-1319
Phone (336) 522-5600

Other names 1

  • Piedmont Hills Center for Nursing and Rehabilitation Doing business as

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in NC

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20240918004516 NC Part A Provider - Skilled Nursing Facility 9931640828 Practice locations: Greensboro, NC

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1962275065. Details of each certification follow.

Skilled nursing facility certification: CCN 345116

Legal name
HOLDEN ROAD OPERATING COMPANY, LLC
Doing business as
PIEDMONT HILLS CENTER FOR NURSING AND REHABILITATION
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF dual certification
Participating since
Dec 10, 1980
Last certification
Dec 5, 2024
Beds
126
Ownership / control type
Limited Liability Corporation
Multi-facility organization
Alliance Health Group
Organization structure
LLCProprietary
Incorporated
Oct 18, 2023 in NC
Enrollment address
109 S Holden Rd
Greensboro, NC 27407-1319
Nursing home name
PIEDMONT HILLS CENTER FOR NURSING AND REHAB
Affiliated entity
ALLIANCE HEALTH GROUP

Care Compare: Nursing home

Medicare Care Compare
Listed as
Piedmont Hills Center for Nursing and RehabCCN 345116 · All quality measures
Overall star rating
1 of 5
Health inspections
1 of 5
Staffing
1 of 5
Quality measures
1 of 5
Type
Medicare and Medicaid
Ownership
For profit - Limited Liability company
Certified
Dec 10, 1980
Medicare certification status
ActiveFrom the Provider of Services file
Certified beds
126122.1 residents per day on average
Chain
Alliance Health Group12 facilities in the chain
Penalties (3 years)
6Fines totaling $217,827

Processed by Care Compare on Aug 1, 2026.

National Provider Directory

National Provider Directory

Locations

109 S Holden Rd
Greensboro, NC 27407
Phone (336) 292-5390

Ownership & related parties

All disclosed owners & managing parties 6

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
Alignment Holdco LLC Organization, Greensboro, NC LLC, Holding company, For-profit, Owned by another organization or individual 5% Or Greater Direct Ownership Interest Aug 1, 2024 100%
Sheikh Tejan-Sie Individual Adp of the SNF Jan 16, 2025
Coalition Group LLC Organization, Lawrence, NY LLC, Holding company, For-profit Adp of the SNF Jan 1, 2024
Yosef Emanuel Individual 5% Or Greater Indirect Ownership InterestCeo Aug 1, 2024 100%
Corporate OfficerCeo Aug 1, 2024
Alliance Health Group LLC Organization, Valley Stream, NY LLC, Management services company, For-profit Operational/Managerial Control Jan 16, 2025
Adp of the SNF Dec 11, 2024
Jennifer Reagan Individual Operational/Managerial Control Aug 1, 2024
Adp of the SNF Aug 1, 2024

Owners & managing parties with NPI records 1

Owners and managing parties disclosed on this facility’s Medicare enrollment that are themselves Medicare-enrolled.

Facilities with the same owner 11

Facilities that share an organizational owner with 5% or greater ownership or operational control.

Practitioners & affiliated clinicians

Practitioners 1

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles, and the practitioner matching its NPPES authorized official.

Affiliated clinicians 1

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1698796800000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1698796800000",
    "number": "1962275065",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "109 S HOLDEN RD",
            "city": "GREENSBORO",
            "state": "NC",
            "postal_code": "274071319",
            "telephone_number": "336-522-5600"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "109 S HOLDEN RD",
            "city": "GREENSBORO",
            "state": "NC",
            "postal_code": "274071319",
            "telephone_number": "336-522-5600"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "HOLDEN ROAD OPERATING COMPANY, LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2023-11-01",
        "last_updated": "2023-11-01",
        "certification_date": "2023-11-01",
        "status": "A",
        "authorized_official_last_name": "EMANUEL",
        "authorized_official_first_name": "YOSEF",
        "authorized_official_title_or_position": "MEMBER",
        "authorized_official_telephone_number": "917-745-7945"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": "NU",
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "Piedmont Hills Center for Nursing and Rehabilitation",
            "code": "3",
            "type": "Doing Business As"
        }
    ]
}

Other providers in Greensboro, NC

Sources for this page

Verify at the official NPI Registry.