Active NPI
Prity Rawal, MD
- Family Medicine Physician
- Geneseo, NY
On this page
Key facts
NPPES NPI Registry- Primary specialty
- Family Medicine Physician
- License
- 280612
- Practice address
- 48 E South St Ste 100
Geneseo, NY 14454-1390 - Phone
- (585) 243-1400
- Fax
- (585) 243-0518
- NPI assigned
- May 10, 2012
- Last updated
- Sep 16, 2026
- Sex
- Female
- Sole proprietor
- No
NPPES NPI Registry
Registry information is reported by the provider to CMS and is not verified. About this source
Specialties & licenses 1
| Specialty (taxonomy) | Code | License | State | Primary |
|---|---|---|---|---|
| Family Medicine Physician | 207Q00000X | 280612 | NY | Primary |
Addresses
Primary practice location
48 E South St Ste 100
Geneseo, NY 14454-1390
Mailing address
48 E South St Ste 100
Geneseo, NY 14454-1390
Phone (585) 243-1400
Other identifiers 1
| Identifier | Type | State | Issuer |
|---|---|---|---|
| 04204028 | Medicaid | NY |
Electronic endpoints 2
| Type | Endpoint | Use | Affiliation |
|---|---|---|---|
| Direct Messaging Address | prawal102737@direct.urmc.rochester.edu | Direct | |
| Direct Messaging Address | prawal102737@direct.urmc.rochester.edu | Direct |
Medicare participation
Medicare enrollment files- Medicare fee-for-service enrollment
- Enrolled in NY
- Eligible to order & refer
- Part B services: Yes
- Medical equipment: Yes
- Home health: Yes
- Power mobility devices: Yes
- Hospice: Yes
Enrollment records 1
Care Compare profile
Medicare Care Compare- Specialty
- Family Practice
- Education
- Other, 2009
- Medicare assignment
- Accepts the Medicare-approved amount as payment in full
- Telehealth
- Offers telehealth services
- Group practices
Practice addresses (Care Compare)
15 Canandaigua St
Shortsville, NY 14548-9763
Phone (585) 289-3560
350 Parrish St
Canandaigua, NY 14424-1731
Phone (585) 396-6000
777 Clinton Ave S
Rochester, NY 14620-1448
Phone (585) 279-4680
Hospital & facility affiliations
- Livingston County Hospice
- Highland Hospital
- Strong Memorial Hospital
- Nicholas H Noyes Memorial Hospital
- F F Thompson Hospital
- St James Hospital
Procedures performed for Medicare patients
| Procedure | Number of procedures |
|---|---|
| Removal of skin lesions | 1-10 |
National Provider Directory
National Provider Directory- Medicare enrollment (NPD)
- Enrolled
- Credentials
- Doctor of Medicine
Practice roles
| Organization | Specialty | Status | New patients |
|---|---|---|---|
| St James Hospital | Current | Accepting new patients | |
| Western New York Medical Practice P.C. | Family Medicine | Current | Accepting new patients |
| Strong Medical Group | Family Medicine | Current | Accepting new patients |
| The Frederick Ferris Thompson Hospital | Current | Accepting new patients | |
| Rochester General Hospital | Current | Accepting new patients | |
| Western New York Medical Practice PC | Current | Accepting new patients | |
| Rochester General Hospital | Family Medicine | Current | Accepting new patients |
| The Unity Hospital of Rochester | Current | Accepting new patients | |
| University of Rochester | Current | Accepting new patients | |
| United Memorial Medical Center | Family Medicine | Current | Accepting new patients |
| University of Rochester | Current | Accepting new patients | |
| The Unity Hospital of Rochester | Current | Accepting new patients | |
| The Frederick Ferris Thompson Hospital | Current | Accepting new patients | |
| United Memorial Medical Center | Current | Accepting new patients | |
| Highland Hospital of Rochester | Current | Accepting new patients | |
| Highland Hospital of Rochester | Current | Accepting new patients | |
| Highland Hospital of Rochester | Family Medicine | Past | Accepting new patients |
Locations
470 Collins St
Avon, NY 14414
Phone (585) 226-2640
16 Bank St
Batavia, NY 14020
Phone (585) 344-4800
156 West Ave
Brockport, NY 14420
Phone (585) 395-6095
73 Buffalo St
Ste 100
Canandaigua, NY 14424
4400 Lakeville Rd
Geneseo, NY 14454
Phone (585) 243-1400
7309 Seneca Rd N
Ste 108
Hornell, NY 14843
Phone (607) 385-3790
3669 Countryside Ln
Marion, NY 14505
Phone (315) 926-7733
7329 Seneca Rd N
North Hornell, NY 14843
Phone (607) 247-2200
1425 Portland Ave
Rochester, NY 14621
Phone (585) 922-3122
2400 S Clinton Ave
#H
Rochester, NY 14618
Phone (585) 341-7299
601 Elmwood Ave
Rochester, NY 14642
Phone (585) 275-9555
601 Elmwood Ave
#320
Rochester, NY 14642
777 Clinton Ave S
Rochester, NY 14620
Phone (585) 279-4790
82 Holland St
Rochester, NY 14605
Phone (585) 423-5800
15 Canandaigua St
Shortsville, NY 14548
Phone (585) 289-3560
Interoperability endpoints
- prawal102737@direct.urmc.rochester.edu
Organizations & group practices 17
Organizations this provider is connected to: Medicare benefit reassignments (the organization bills Medicare for this provider’s services), Care Compare group memberships, National Provider Directory roles and organizations whose NPPES authorized official is this provider.
-
- General Acute Care Hospital
- Rochester, NY
- NPI 1972548568
-
- General Acute Care Hospital
- Canandaigua, NY
- NPI 1194776351
-
dba Rochester General Medical Groups
- Family Medicine Physician
- Rochester, NY
- NPI 1356412712
-
- Rural Acute Care Hospital
- Hornell, NY
- NPI 1013985399
-
- Family Medicine Physician
- Rochester, NY
- NPI 1184664948
-
- General Acute Care Hospital
- Rochester, NY
- NPI 1760421713
-
- General Acute Care Hospital
- Batavia, NY
- NPI 1902800352
-
- Internal Medicine Physician
- Rochester, NY
- NPI 1710226824
-
- Family Medicine Physician
- Rochester, NY
- NPI 1063790608
-
dba Highland Hospital Outpatient Pharmacy
- Community/Retail Pharmacy
- Rochester, NY
- NPI 1962725739
-
- General Acute Care Hospital
- Rochester, NY
- NPI 1255360517
-
dba UR Medicine Thompson Health Victor Medical Group Pharmacy
- Community/Retail Pharmacy
- Victor, NY
- NPI 1831914274
Hospital & facility affiliations 7
Hospitals and other facilities this clinician is affiliated with according to Medicare Care Compare.
-
- General Acute Care Hospital
- Rochester, NY
- NPI 1972548568
-
- Community Based Hospice Care Agency
- Mount Morris, NY
- NPI 1326060724
-
- General Acute Care Hospital
- Dansville, NY
- NPI 1982625661
-
- Rural Acute Care Hospital
- Hornell, NY
- NPI 1013985399
-
- General Acute Care Hospital
- Canandaigua, NY
- NPI 1194776351
-
dba Strong Memorial Hospital
- General Acute Care Hospital
- Rochester, NY
- NPI 1346285657
-
- General Acute Care Hospital
- Rochester, NY
- NPI 1669126090
NPI Registry JSON
The complete NPPES record for this NPI in the NPI Registry API format.
{
"created_epoch": "1336608000000",
"enumeration_type": "NPI-1",
"last_updated_epoch": "1789516800000",
"number": "1851650998",
"addresses": [
{
"country_code": "US",
"country_name": "United States",
"address_purpose": "MAILING",
"address_type": "DOM",
"address_1": "48 E SOUTH ST STE 100",
"city": "GENESEO",
"state": "NY",
"postal_code": "144541390",
"telephone_number": "585-243-1400",
"fax_number": "585-243-0518"
},
{
"country_code": "US",
"country_name": "United States",
"address_purpose": "LOCATION",
"address_type": "DOM",
"address_1": "48 E SOUTH ST STE 100",
"city": "GENESEO",
"state": "NY",
"postal_code": "144541390",
"telephone_number": "585-243-1400",
"fax_number": "585-243-0518"
}
],
"practiceLocations": [],
"basic": {
"last_name": "RAWAL",
"first_name": "PRITY",
"credential": "MD",
"sole_proprietor": "NO",
"sex": "F",
"enumeration_date": "2012-05-10",
"last_updated": "2026-09-16",
"certification_date": "2026-09-16",
"status": "A"
},
"taxonomies": [
{
"code": "207Q00000X",
"taxonomy_group": "",
"desc": "Family Medicine",
"state": "NY",
"license": "280612",
"primary": true
}
],
"identifiers": [
{
"code": "05",
"desc": "MEDICAID",
"issuer": null,
"identifier": "04204028",
"state": "NY"
}
],
"endpoints": [
{
"endpointType": "DIRECT",
"endpointTypeDescription": "Direct Messaging Address",
"endpoint": "prawal102737@direct.urmc.rochester.edu",
"affiliation": "N",
"use": "DIRECT",
"useDescription": "Direct",
"contentType": "OTHER",
"contentTypeDescription": "Other",
"contentOtherDescription": "OTHER",
"address_1": "601 Elmwood Ave",
"city": "Rochester",
"state": "NY",
"country_code": "US",
"postal_code": "146420001",
"country_name": "United States",
"address_type": "DOM"
},
{
"endpointType": "DIRECT",
"endpointTypeDescription": "Direct Messaging Address",
"endpoint": "prawal102737@direct.urmc.rochester.edu",
"affiliation": "N",
"use": "DIRECT",
"useDescription": "Direct",
"contentType": "OTHER",
"contentTypeDescription": "Other",
"contentOtherDescription": "OTHER",
"address_1": "601 Elmwood Ave",
"city": "Rochester",
"state": "NY",
"country_code": "US",
"postal_code": "146420001",
"country_name": "United States",
"address_type": "DOM"
}
],
"other_names": []
}
Other providers in Geneseo, NY
Sources for this page
- NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Sep 16, 2026; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
- Medicare enrollment (CMS PECOS): enrollments, PAC IDs and benefit reassignments; Order and Referring.
- Medicare Care Compare (CMS): clinician profile, group practices, facility affiliations, MIPS scores and star ratings.
- National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.