Individual provider Active NPI

Kelly Marie Farrow, NP

  • Family Nurse Practitioner
  • Rochester, NY
National Provider Identifier
1730560103
Registry record updated Oct 11, 2025
On this page

Key facts

NPPES NPI Registry
Primary specialty
Family Nurse PractitionerTaxonomy code 363LF0000X
License
339722 Issued in NY
Practice address
490 Titus Ave
Rochester, NY 14617-3541
Phone
(585) 386-3860
Fax
(585) 386-8100
NPI assigned
Jun 11, 2015
Sex
Female
Sole proprietor
No

NPPES NPI Registry

Updated by the provider on Oct 11, 2025

Registry information is reported by the provider to CMS and is not verified. About this source

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Family Nurse Practitioner 363LF0000X 339722 NY Primary

Addresses

Primary practice location

490 Titus Ave
Rochester, NY 14617-3541

Mailing address

490 Titus Ave
Rochester, NY 14617-3541
Phone (585) 386-3860

Other practice location 1

601 Elmwood Ave
Rochester, NY 14642-0001
Phone (585) 275-5871

Electronic endpoints 2

TypeEndpointUseAffiliation
Direct Messaging Address ksteinkirchner44635@direct.urmc.rochester.edu Direct
Direct Messaging Address kfarrow@farrowfnp.medentdirect.com Health Information Exchange (HIE)

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in NY
Eligible to order & refer
  • Part B services: Yes
  • Medical equipment: Yes
  • Home health: Yes
  • Power mobility devices: Yes
  • Hospice: No
Green means eligible to order or refer.

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
I20150910000223 NY Practitioner - Nurse Practitioner 8022325976 Reassigns benefits to 3 organizations

Care Compare profile

Medicare Care Compare
Specialty
Nurse Practitioner
Education
Other, 2015
Medicare assignment
Accepts the Medicare-approved amount as payment in full
Group practices
University of RochesterGroup PAC ID 5799699088, 960 clinicians
Infectious Disease ClinicalGroup PAC ID 5698763704, 45 clinicians

Practice addresses (Care Compare)

490 Titus Ave
Rochester, NY 14617-3541
Phone (585) 386-3860

601 Elmwood Ave
Rochester, NY 14642-0002
Phone (585) 275-2100

601 Elmwood Ave
Box 689
Rochester, NY 14603-0001
Phone (585) 275-5871

Hospital & facility affiliations

  • Strong Memorial Hospital Hospital, Rochester, NY, CCN 330285
  • Rochester General Hospital Hospital, Rochester, NY, CCN 330125

National Provider Directory

National Provider Directory
Medicare enrollment (NPD)
Enrolled
Credentials
Nurse Practitioner

Practice roles

OrganizationSpecialtyStatusNew patients
University of Rochester CurrentSince Jul 1, 2015 Accepting new patients
Infectious Disease Clinical CurrentSince Jun 27, 2015 Accepting new patients
University of Rochester CurrentSince Jul 1, 2015 Accepting new patients
Kelly M Farrow Family Health Nurse Practitioner PC CurrentSince Feb 12, 2025 Accepting new patients
Cardiac Surgery of the University of Rochester Current Accepting new patients
Acute Care Trauma of the University of Rochester Current Accepting new patients
University of Rochester Current Accepting new patients

Locations

500 Helendale Rd
Ste 150
Rochester, NY 14609
Phone (585) 340-7437

490 Titus Ave
Rochester, NY 14617
Phone (585) 386-3860

601 Elmwood Ave
#689
Rochester, NY 14642
Phone (585) 275-0526

601 Elmwood Ave
Rochester, NY 14642
Phone (585) 275-9555

Interoperability endpoints

  • Direct secure messaging: kfarrow@farrowfnp.medentdirect.com

Organizations & group practices 7

Organizations this provider is connected to: Medicare benefit reassignments (the organization bills Medicare for this provider’s services), Care Compare group memberships and National Provider Directory roles.

Hospital & facility affiliations 2

Hospitals and other facilities this clinician is affiliated with according to Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1433980800000",
    "enumeration_type": "NPI-1",
    "last_updated_epoch": "1760140800000",
    "number": "1730560103",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "490 TITUS AVE",
            "city": "ROCHESTER",
            "state": "NY",
            "postal_code": "146173541",
            "telephone_number": "585-386-3860",
            "fax_number": "585-386-8100"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "490 TITUS AVE",
            "city": "ROCHESTER",
            "state": "NY",
            "postal_code": "146173541",
            "telephone_number": "585-386-3860",
            "fax_number": "585-386-8100"
        }
    ],
    "practiceLocations": [
        {
            "address_1": "601 Elmwood Ave",
            "address_purpose": "LOCATION",
            "city": "Rochester",
            "state": "NY",
            "postal_code": "146420001",
            "country_code": "US",
            "telephone_number": "585-275-5871",
            "fax_number": "585-273-1055",
            "country_name": "United States",
            "address_type": "DOM"
        }
    ],
    "basic": {
        "last_name": "FARROW",
        "first_name": "KELLY",
        "middle_name": "MARIE",
        "name_prefix": "Ms.",
        "credential": "NP",
        "sole_proprietor": "NO",
        "sex": "F",
        "enumeration_date": "2015-06-11",
        "last_updated": "2025-10-11",
        "certification_date": "2025-10-11",
        "status": "A"
    },
    "taxonomies": [
        {
            "code": "363LF0000X",
            "taxonomy_group": "",
            "desc": "Nurse Practitioner, Family",
            "state": "NY",
            "license": "339722",
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [
        {
            "endpointType": "DIRECT",
            "endpointTypeDescription": "Direct Messaging Address",
            "endpoint": "ksteinkirchner44635@direct.urmc.rochester.edu",
            "affiliation": "N",
            "use": "DIRECT",
            "useDescription": "Direct",
            "contentType": "OTHER",
            "contentTypeDescription": "Other",
            "contentOtherDescription": "OTHER",
            "address_1": "601 Elmwood Ave",
            "city": "Rochester",
            "state": "NY",
            "country_code": "US",
            "postal_code": "146420001",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "endpointType": "DIRECT",
            "endpointTypeDescription": "Direct Messaging Address",
            "endpoint": "kfarrow@farrowfnp.medentdirect.com",
            "affiliation": "N",
            "endpointDescription": "MEDENT",
            "use": "HIE",
            "useDescription": "Health Information Exchange (HIE)",
            "contentType": "CSV",
            "contentTypeDescription": "CSV",
            "address_1": "490 Titus Ave",
            "city": "Rochester",
            "state": "NY",
            "country_code": "US",
            "postal_code": "146173541",
            "country_name": "United States",
            "address_type": "DOM"
        }
    ],
    "other_names": []
}

Other providers in Rochester, NY

Sources for this page

Verify at the official NPI Registry.