Organization Active NPI

Shoreline Counseling LLC

  • Mental Health Counselor
  • Muskegon, MI
National Provider Identifier
1720962384
Registry record updated Jan 22, 2026
On this page

Key facts

NPPES NPI Registry
Primary specialty
Mental Health CounselorTaxonomy code 101YM0800X
Legal business name
SHORELINE COUNSELING LLC
Practice address
221 W Webster Ave Ste 514
Muskegon, MI 49440-1292
Phone
(616) 466-4333
NPI assigned
Aug 5, 2025
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Jan 22, 2026

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Ashley F Schnotala, MA, LPC, NCCNPI 1699451575
Title
Owner/Counselor
Phone
(616) 466-4333

Authorized official NPPES reports the official by name only. The link goes to the one practitioner connected to this organization with that name.

Specialties & licenses 2

Specialty (taxonomy)CodeLicenseStatePrimary
Mental Health CounselorGroup: 193200000X MULTI-SPECIALTY GROUP 101YM0800X Primary
Professional CounselorGroup: 193200000X MULTI-SPECIALTY GROUP 101YP2500X

Addresses

Primary practice location

221 W Webster Ave Ste 514
Muskegon, MI 49440-1292

Mailing address

221 W Webster Ave Ste 514
Muskegon, MI 49440-1292
Phone (616) 466-4333

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in MI

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20250904000442 MI Part B Supplier - Clinic/Group Practice 8224530837 Receives reassigned benefits from 1 practitioner
Practice locations: Norton Shores, MI

National Provider Directory

National Provider Directory

Locations

221 W Webster Ave
Ste 514
Muskegon, MI 49440
Phone (616) 466-4333

Practitioners & affiliated clinicians

Practitioners 1

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1754352000000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1769040000000",
    "number": "1720962384",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "221 W WEBSTER AVE STE 514",
            "city": "MUSKEGON",
            "state": "MI",
            "postal_code": "494401292",
            "telephone_number": "616-466-4333"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "221 W WEBSTER AVE STE 514",
            "city": "MUSKEGON",
            "state": "MI",
            "postal_code": "494401292",
            "telephone_number": "616-466-4333"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "SHORELINE COUNSELING LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2025-08-05",
        "last_updated": "2026-01-22",
        "certification_date": "2026-01-22",
        "status": "A",
        "authorized_official_last_name": "SCHNOTALA",
        "authorized_official_first_name": "ASHLEY",
        "authorized_official_middle_name": "F",
        "authorized_official_title_or_position": "OWNER/COUNSELOR",
        "authorized_official_telephone_number": "616-466-4333",
        "authorized_official_credential": "MA, LPC, NCC"
    },
    "taxonomies": [
        {
            "code": "101YM0800X",
            "taxonomy_group": "193200000X MULTI-SPECIALTY GROUP",
            "desc": "Counselor, Mental Health",
            "state": null,
            "license": null,
            "primary": true
        },
        {
            "code": "101YP2500X",
            "taxonomy_group": "193200000X MULTI-SPECIALTY GROUP",
            "desc": "Counselor, Professional",
            "state": null,
            "license": null,
            "primary": false
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": []
}

Other providers in Muskegon, MI

Sources for this page

  • NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Jan 22, 2026; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
  • Medicare enrollment (CMS PECOS): enrollments, PAC IDs and benefit reassignments.
  • National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.

Verify at the official NPI Registry.