Direct Optical LLC

Primary specialty

OptometristTaxonomy code 152W00000X

Legal business name

DIRECT OPTICAL LLC

Practice address

29325 Orchard Lake Road
Farmington Hills, MI 48334

Phone

(248) 553-8270

Fax

(248) 553-8183

NPI assigned

Mar 6, 2006

Organization subpart

No

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name

Mr. Dennis Ira Chaiken

Title

President

Phone

(248) 553-8270

Specialties & licenses 2

Addresses

Tax ID family

Direct Optical LLC2 organizations share this tax ID, including this one

Other organizations with this tax ID 1

Organizations that report the same tax identification number in the National Provider Directory.

• Direct Optical, LLC

  • Eyewear Supplier
  • Farmington Hills, MI
  • NPI 1801031711
  NPD tax ID

Practitioners 1

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles.

• Erik Steven Hanson, O.D.

  • Optometrist
  • Kalamazoo, MI
  • NPI 1639308687
  NPD (past)

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1141603200000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1757548800000",
    "number": "1699742999",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "29325 ORCHARD LAKE ROAD",
            "city": "FARMINGTON HILLS",
            "state": "MI",
            "postal_code": "48334",
            "telephone_number": "248-553-8270",
            "fax_number": "248-553-8185"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "29325 ORCHARD LAKE ROAD",
            "city": "FARMINGTON HILLS",
            "state": "MI",
            "postal_code": "48334",
            "telephone_number": "248-553-8270",
            "fax_number": "248-553-8183"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "DIRECT OPTICAL LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2006-03-06",
        "last_updated": "2025-09-11",
        "status": "A",
        "authorized_official_last_name": "CHAIKEN",
        "authorized_official_first_name": "DENNIS",
        "authorized_official_middle_name": "IRA",
        "authorized_official_title_or_position": "PRESIDENT",
        "authorized_official_telephone_number": "248-553-8270",
        "authorized_official_name_prefix": "Mr."
    },
    "taxonomies": [
        {
            "code": "152W00000X",
            "taxonomy_group": "193400000X SINGLE SPECIALTY  GROUP",
            "desc": "Optometrist",
            "state": null,
            "license": null,
            "primary": true
        },
        {
            "code": "332H00000X",
            "taxonomy_group": "",
            "desc": "Eyewear Supplier",
            "state": null,
            "license": null,
            "primary": false
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": []
}

• Natasha Dipaola
• George Rami Dirani, M.D
• Rahaf Dirbasieh
• Leah Dirden
• Direct Hearing Inc
• Direct Optical, Inc
• Direct Optical, LLC
• Gracie Dirkes
• Brenna Dirkse
• Dayna Dishman

• Optometrist in Farmington Hills, MI
• Providers in Farmington Hills, MI by specialty
• Optometrist in Michigan

• NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Sep 11, 2025; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
• National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.

Verify at the official NPI Registry.