Organization Active NPI

Brightside Counseling Services, PLLC

  • Community/Behavioral Health Agency
  • Whiteville, NC
National Provider Identifier
1487414264
Registry record updated Sep 1, 2026
On this page

Key facts

NPPES NPI Registry
Primary specialty
Community/Behavioral Health AgencyTaxonomy code 251S00000X
Legal business name
BRIGHTSIDE COUNSELING SERVICES, PLLC
Practice address
110 Memory PLZ # 110
Whiteville, NC 28472-2640
Phone
(877) 716-8372
Fax
(731) 254-1459
NPI assigned
Mar 20, 2024
Organization subpart
Yes
Parent organization
FRESH START COUNSELING SERVICES,LLCAs reported in NPPES

NPPES NPI Registry

Updated by the provider on Sep 1, 2026

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Lavenda Teresa Rogers, MSW,MA,LCSW,LCASNPI 1497399513
Title
Ceo
Phone
(877) 716-8372

Authorized official NPPES reports the official by name only. The link goes to the one practitioner connected to this organization with that name.

Specialties & licenses 3

Specialty (taxonomy)CodeLicenseStatePrimary
Addiction (Substance Use Disorder) CounselorGroup: 193200000X MULTI-SPECIALTY GROUP 101YA0400X
Clinical Social WorkerGroup: 193200000X MULTI-SPECIALTY GROUP 1041C0700X
Community/Behavioral Health Agency 251S00000X Primary

Addresses

Primary practice location

110 Memory PLZ # 110
Whiteville, NC 28472-2640

Mailing address

142 Rehobeth Church Rd
Clarkton, NC 28433-8014
Phone (877) 716-8372

Other names 1

  • New Beginnings Emergency Shelter, Incorporated Doing business as

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in NC

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20240911001545 NC Part B Supplier - Clinic/Group Practice 1557801040 Receives reassigned benefits from 1 practitioner
Practice locations: Clarkton, NC

National Provider Directory

National Provider Directory
Part of
Fresh Start Counseling Servicesllc

Ownership & related parties

Parent organization (reported in NPPES) 1

This organization reports itself as a subpart in NPPES; the parent’s legal name matches this organization in the same state.

Practitioners & affiliated clinicians

Practitioners 1

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1710892800000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1788220800000",
    "number": "1487414264",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "142 REHOBETH CHURCH RD",
            "city": "CLARKTON",
            "state": "NC",
            "postal_code": "284338014",
            "telephone_number": "877-716-8372",
            "fax_number": "731-254-1459"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "110 MEMORY PLZ # 110",
            "city": "WHITEVILLE",
            "state": "NC",
            "postal_code": "284722640",
            "telephone_number": "877-716-8372",
            "fax_number": "731-254-1459"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "BRIGHTSIDE COUNSELING SERVICES, PLLC",
        "organizational_subpart": "YES",
        "parent_organization_legal_business_name": "FRESH START COUNSELING SERVICES,LLC",
        "enumeration_date": "2024-03-20",
        "last_updated": "2026-09-01",
        "certification_date": "2026-09-01",
        "status": "A",
        "authorized_official_last_name": "ROGERS",
        "authorized_official_first_name": "LAVENDA",
        "authorized_official_middle_name": "TERESA",
        "authorized_official_title_or_position": "CEO",
        "authorized_official_telephone_number": "877-716-8372",
        "authorized_official_credential": "MSW,MA,LCSW,LCAS"
    },
    "taxonomies": [
        {
            "code": "101YA0400X",
            "taxonomy_group": "193200000X MULTI-SPECIALTY GROUP",
            "desc": "Counselor, Addiction (Substance Use Disorder)",
            "state": null,
            "license": null,
            "primary": false
        },
        {
            "code": "1041C0700X",
            "taxonomy_group": "193200000X MULTI-SPECIALTY GROUP",
            "desc": "Social Worker, Clinical",
            "state": null,
            "license": null,
            "primary": false
        },
        {
            "code": "251S00000X",
            "taxonomy_group": "",
            "desc": "Community/Behavioral Health",
            "state": null,
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "New Beginnings Emergency Shelter, Incorporated",
            "code": "3",
            "type": "Doing Business As"
        }
    ]
}

Other providers in Whiteville, NC

Sources for this page

  • NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Sep 1, 2026; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
  • Medicare enrollment (CMS PECOS): enrollments, PAC IDs and benefit reassignments.
  • National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.

Verify at the official NPI Registry.