NPIMap

Organization Active NPI

The Bay at Nu Roc Health and Rehabilitation Center LLC

Doing business as Nu Roc Health and Rehabilitation Center

  • Skilled Nursing Facility
  • Laona, WI
National Provider Identifier
1477069482
Registry record updated Sep 8, 2023
On this page

Key facts

NPPES NPI Registry
Primary specialty
Skilled Nursing FacilityTaxonomy code 314000000X
Legal business name
THE BAY AT NU ROC HEALTH AND REHABILITATION CENTER LLC
Doing business as
Nu Roc Health and Rehabilitation Center
Practice address
3576A Nu Roc LN
Laona, WI 54541-9291
Phone
(715) 674-4477
NPI assigned
Dec 28, 2017
Last updated
Sep 8, 2023By the provider in NPPES
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Sep 8, 2023

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Menachem Ruvel
Title
Manager
Phone
(516) 605-9800

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X Primary

Addresses

Primary practice location

3576A Nu Roc LN
Laona, WI 54541-9291

Mailing address

165 N Village Ave Ste 126
Rockville Centre, NY 11570-3763

Other names 1

  • NU ROC HEALTH AND REHABILITATION CENTER Doing business as

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in WI

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20180221002589 WI Part A Provider - Skilled Nursing Facility 8224399894 Practice locations: Laona, WI

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1477069482. Details of each certification follow.

Skilled nursing facility certification: CCN 525623

Legal name
THE BAY AT NU ROC HEALTH AND REHABILITATION CENTER, LLC
Doing business as
NU ROC HEALTH AND REHABILITATION CENTER
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF dual certification
Participating since
Jul 1, 1997
Last certification
May 15, 2024
Beds
50
Ownership / control type
Corporation
Most recent change of ownership
Feb 1, 2018
Organization structure
LLCProprietary
Incorporated
Feb 1, 2018 in WI
Enrollment address
3576A Nu Roc LN
Laona, WI 54541-9291
Nursing home name
NU ROC HEALTH AND REHABILITATION CTR
Affiliated entity
CHAMPION CARE

Care Compare: Nursing home

Medicare Care Compare
Listed as
Nu Roc Health and Rehabilitation CTRCCN 525623 · All quality measures
Overall star rating
4 of 5
Health inspections
4 of 5
Staffing
2 of 5
Quality measures
4 of 5
Type
Medicare and Medicaid
Ownership
For profit - Corporation
Certified
Jul 1, 1997
Medicare certification status
ActiveFrom the Provider of Services file
Certified beds
5035.9 residents per day on average
Chain
Champion Care22 facilities in the chain

Processed by Care Compare on Aug 1, 2026.

Laboratory certificates & supplier records

Derived by NPIMap

These CMS records do not include an NPI. They are shown because their name and street address match this provider’s.

CLIA laboratory certificates

CLIA numberLaboratoryCertificateExpires
52D0864370Bay at Nu-Roc Health & Rehabilitation Center, the3576A Nu Roc Lane, Laona, WI 54541Certificate of waiverAug 31, 2026

National Provider Directory

National Provider Directory

Locations

3576 Nu Roc Ln
Laona, WI 54541
Phone (715) 674-4477

Ownership & related parties

All disclosed owners & managing parties 5

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
Nu Roc Holdings LLC Organization, Rockville Centre, NY Created for acquisition, LLC 5% Or Greater Direct Ownership Interest Feb 1, 2018 100%
Champion Care LLC Organization, Rockville Centre, NY LLC Operational/Managerial Control Feb 1, 2018
Menachem Ruvel Individual 5% Or Greater Indirect Ownership Interest Oct 28, 2020 25%
Corporate DirectorManaging Member Feb 1, 2018 50%
Operational/Managerial ControlManaging Member Feb 1, 2018 50%
Yisroel N Weinberg Individual 5% Or Greater Indirect Ownership Interest Feb 1, 2018 25%
Corporate DirectorManaging Member Feb 1, 2018 50%
Operational/Managerial ControlManaging Member Feb 1, 2018 50%
Benjamin Landa Individual 5% Or Greater Indirect Ownership Interest Feb 1, 2018 50%

Facilities with the same owner 10

Facilities that share an organizational owner with 5% or greater ownership or operational control.

Practitioners & affiliated clinicians

Practitioners 2

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles, and the practitioner matching its NPPES authorized official.

Affiliated clinicians 1

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1514419200000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1694131200000",
    "number": "1477069482",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "165 N VILLAGE AVE STE 126",
            "city": "ROCKVILLE CENTRE",
            "state": "NY",
            "postal_code": "115703763"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "3576A NU ROC LN",
            "city": "LAONA",
            "state": "WI",
            "postal_code": "545419291",
            "telephone_number": "715-674-4477"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "THE BAY AT NU ROC HEALTH AND REHABILITATION CENTER LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2017-12-28",
        "last_updated": "2023-09-08",
        "certification_date": "2023-09-08",
        "status": "A",
        "authorized_official_last_name": "RUVEL",
        "authorized_official_first_name": "MENACHEM",
        "authorized_official_title_or_position": "MANAGER",
        "authorized_official_telephone_number": "516-605-9800"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": null,
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "NU ROC HEALTH AND REHABILITATION CENTER",
            "code": "3",
            "type": "Doing Business As"
        }
    ]
}

Other providers in Laona, WI

Sources for this page

Verify at the official NPI Registry.