The Bay at Nu Roc Health and Rehabilitation Center LLC

Organization Active NPI Skilled Nursing Facility · Laona, WI

NPI 1477069482 · NPPES record last updated Sep 8, 2023

Key facts

NPI
1477069482
Entity type
Organization (NPI type 2)
Primary specialty
Skilled Nursing Facility 314000000X
Legal business name
THE BAY AT NU ROC HEALTH AND REHABILITATION CENTER LLC
Practice address
3576A Nu Roc LN
Laona, WI 54541-9291
Phone
(715) 674-4477
NPI assigned
Dec 28, 2017
Organization subpart
No

Authorized official

Name
Menachem Ruvel
Title
Manager
Phone
(516) 605-9800

Facilities with the same owner 10

Facilities that share an organizational owner with 5% or greater ownership or operational control.

Affiliated clinicians 1

Clinicians who list this facility as an affiliation in Medicare Care Compare.

Medicare Care Compare: Nursing home

Listed as
Nu Roc Health and Rehabilitation CTR CCN 525623
Overall star rating
★★★★☆ 4 of 5
Health inspections
★★★★☆ 4 of 5
Staffing
★★☆☆☆ 2 of 5
Quality measures
★★★★☆ 4 of 5
Type
Medicare and Medicaid
Ownership
For profit - Corporation
Certified
Jul 1, 1997
Medicare certification status
Active (Provider of Services file)
Certified beds
50 · 35.9 residents per day on average
Chain
Champion Care (22 facilities)

Source: Medicare Care Compare, processed Aug 1, 2026.

Laboratory certificates & supplier records

Name & address match These CMS records do not include an NPI. They are shown here because their name and street address match this provider’s.

CLIA laboratory certificates

CLIA numberLaboratoryCertificateExpires
52D0864370Bay at Nu-Roc Health & Rehabilitation Center, the
3576A Nu Roc Lane, Laona, WI 54541
Certificate of waiverAug 31, 2026

Medicare participation

Medicare fee-for-service enrollment
Enrolled in WI

Skilled nursing facility certification: CCN 525623

Legal name
THE BAY AT NU ROC HEALTH AND REHABILITATION CENTER, LLC
Doing business as
NU ROC HEALTH AND REHABILITATION CENTER
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF dual certification
Participating since
Jul 1, 1997
Last certification
May 15, 2024
Beds
50
Ownership / control type
Corporation
Most recent change of ownership
Feb 1, 2018
Organization structure
LLC · Proprietary
Incorporated
Feb 1, 2018 in WI
Enrollment address
3576A Nu Roc LN
Laona, WI 54541-9291
Nursing home name
NU ROC HEALTH AND REHABILITATION CTR
Affiliated entity
CHAMPION CARE

All disclosed owners & managing parties 5

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
Nu Roc Holdings LLC
Organization · Rockville Centre, NY
Created for acquisition, LLC
5% Or Greater Direct Ownership Interest Feb 1, 2018 100%
Champion Care LLC
Organization · Rockville Centre, NY
LLC
Operational/Managerial Control Feb 1, 2018
Menachem Ruvel
Individual
5% Or Greater Indirect Ownership Interest Oct 28, 2020 25%
Corporate Director
Managing Member
Feb 1, 2018 50%
Operational/Managerial Control
Managing Member
Feb 1, 2018 50%
Yisroel N Weinberg
Individual
5% Or Greater Indirect Ownership Interest Feb 1, 2018 25%
Corporate Director
Managing Member
Feb 1, 2018 50%
Operational/Managerial Control
Managing Member
Feb 1, 2018 50%
Benjamin Landa
Individual
5% Or Greater Indirect Ownership Interest Feb 1, 2018 50%

Medicare enrollment records

Enrollment IDStateProvider typePAC IDDetails
O20180221002589 WI Part a Provider - Skilled Nursing Facility 8224399894 Practice locations: Laona, WI

National Provider Directory

Specialties & licenses

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X Yes

Addresses

Primary practice location

3576A Nu Roc LN
Laona, WI 54541-9291

Mailing address

165 N Village Ave Ste 126
Rockville Centre, NY 11570-3763

Other names

  • NU ROC HEALTH AND REHABILITATION CENTER Doing business as

Other providers in Laona, WI

All providers in Laona, WI · Skilled Nursing Facility in Wisconsin

Sources for this page

Verify at the official NPI Registry.