Organization Active NPI

X Backhand Inc Dba Serenity Luxe

  • Massage Therapist
  • Glendale, CA
National Provider Identifier
1407714496
Registry record updated Jan 10, 2026
On this page

Key facts

NPPES NPI Registry
Primary specialty
Massage TherapistTaxonomy code 225700000X
Legal business name
X BACKHAND INC DBA SERENITY LUXE
Practice address
1120 N Pacific Ave Ste 4
Glendale, CA 91202-4347
Phone
(818) 245-6531
NPI assigned
Jan 10, 2026
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Jan 10, 2026

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Ashot Arutyunyan
Title
Owner
Phone
(818) 644-7468

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Massage TherapistGroup: 193400000X SINGLE SPECIALTY GROUP 225700000X Primary

Addresses

Primary practice location

1120 N Pacific Ave Ste 4
Glendale, CA 91202-4347

Mailing address

1120 N Pacific Ave Ste 4
Glendale, CA 91202-4347

National Provider Directory

National Provider Directory

Locations

1120 N Pacific Ave
Ste 4
Glendale, CA 91202
Phone (818) 245-6531

Practitioners & affiliated clinicians

Practitioners 1

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1768003200000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1768003200000",
    "number": "1407714496",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "1120 N PACIFIC AVE STE 4",
            "city": "GLENDALE",
            "state": "CA",
            "postal_code": "912024347"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "1120 N PACIFIC AVE STE 4",
            "city": "GLENDALE",
            "state": "CA",
            "postal_code": "912024347",
            "telephone_number": "818-245-6531"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "X BACKHAND INC DBA SERENITY LUXE",
        "organizational_subpart": "NO",
        "enumeration_date": "2026-01-10",
        "last_updated": "2026-01-10",
        "certification_date": "2026-01-10",
        "status": "A",
        "authorized_official_last_name": "ARUTYUNYAN",
        "authorized_official_first_name": "ASHOT",
        "authorized_official_title_or_position": "OWNER",
        "authorized_official_telephone_number": "818-644-7468"
    },
    "taxonomies": [
        {
            "code": "225700000X",
            "taxonomy_group": "193400000X SINGLE SPECIALTY  GROUP",
            "desc": "Massage Therapist",
            "state": null,
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": []
}

Other providers in Glendale, CA

Sources for this page

  • NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Jan 10, 2026; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
  • National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.

Verify at the official NPI Registry.