Organization Active NPI

Cranbury SNF Operations LLC

  • Skilled Nursing Facility
  • Cranbury, NJ
National Provider Identifier
1356050405
Registry record updated Nov 17, 2022
On this page

Key facts

NPPES NPI Registry
Primary specialty
Skilled Nursing FacilityTaxonomy code 314000000X
Legal business name
CRANBURY SNF OPERATIONS LLC
Practice address
61 Maplewood Ave
Cranbury, NJ 08512-3237
Phone
(609) 395-0641
NPI assigned
Nov 17, 2022
Last updated
Nov 17, 2022By the provider in NPPES
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Nov 17, 2022

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Pinchos Bak
Title
Authorized Representative
Phone
(908) 783-3110

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X NU Primary

Addresses

Primary practice location

61 Maplewood Ave
Cranbury, NJ 08512-3237

Mailing address

61 Maplewood Ave
Cranbury, NJ 08512-3237
Phone (609) 395-0641

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in NJ

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20230427001811 NJ Part A Provider - Skilled Nursing Facility 4385009240 Practice locations: Cranbury, NJ

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1356050405. Details of each certification follow.

Skilled nursing facility certification: CCN 315451

Legal name
CRANBURY SNF OPERATIONS LLC
Doing business as
THE ELMS REHABILITATION AND HEALTHCARE CENTER OF CRANBURY
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF dual certification
Participating since
May 20, 1998
Last certification
Mar 7, 2024
Beds
120
Ownership / control type
Limited Liability Corporation
Organization structure
LLCProprietary
Enrollment address
61 Maplewood Avenue
Cranbury, NJ 08512-3237
Nursing home name
THE ELMS REHAB AND HEALTHCARE CENTER OF CRANBURY
Affiliated entity
ATLAS HEALTHCARE

Care Compare: Nursing home

Medicare Care Compare
Listed as
The Elms Rehab and Healthcare Center of CranburyCCN 315451 · All quality measures
Overall star rating
2 of 5
Health inspections
1 of 5
Staffing
2 of 5
Quality measures
5 of 5
Type
Medicare and Medicaid
Ownership
For profit - Limited Liability company
Certified
May 20, 1998
Medicare certification status
ActiveFrom the Provider of Services file
Certified beds
120102.2 residents per day on average
Chain
Atlas Healthcare29 facilities in the chain
Penalties (3 years)
1Fines totaling $57,282

Processed by Care Compare on Aug 1, 2026.

National Provider Directory

National Provider Directory

Ownership & related parties

All disclosed owners & managing parties 17

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
Tyh 2017 Trust Organization, Jackson, NJ LLC, For-profit 5% Or Greater Indirect Ownership Interest Sep 1, 2022 28.3%
Adp of the SNF Sep 1, 2022
Yosef Gerson Individual Operational/Managerial Control Sep 1, 2021
Adp of the SNF Sep 1, 2021
Cranbury SNF Operations Management LLC Organization, Lakewood, NJ LLC, For-profit Adp of the SNF Sep 1, 2022
Shlomo Goldberger Individual Operational/Managerial Control Sep 1, 2021
Adp of the SNF Sep 1, 2021
Jackie L Fiorillo Individual Adp of the SNF Sep 1, 2021
Individual Trustee of the SNF Sep 1, 2021
Pinchos Z Bak Individual Corporate OfficerPresident Sep 1, 2022
Operational/Managerial Control Sep 1, 2021
Adp of the SNF Sep 1, 2021
David Herzka Individual 5% Or Greater Indirect Ownership InterestOwner Sep 1, 2022 15%
Limited Partnership Interest Sep 1, 2021
Magdy a Nasra Individual Operational/Managerial Control Sep 1, 2021
Adp of the SNF Sep 1, 2021
MPS Cranbury Realty Holdings LLC Organization, Lakewood, NJ LLC, Holding company, For-profit Adp of the SNF Sep 1, 2022
Cranbury SNF Operations Holdings LLC Organization, Lakewoos, NJ Created for acquisition, LLC, Holding company, For-profit, Owned by another organization or individual 5% Or Greater Direct Ownership Interest Sep 1, 2022 100%
Cranbury SNF Holdco LLC Organization, Skokie, IL LLC, Holding company, For-profit Adp of the SNF Sep 1, 2022
Cranbury SNF Realty LLC Organization, Lakewood, NJ LLC, For-profit Adp of the SNF Jul 9, 2025
Moshe Sonnenschein Individual Operational/Managerial Control Sep 1, 2021
Trustee of the SNF Sep 1, 2021
Adp of the SNF Sep 1, 2021
SGS 2010 Family Trust Organization, Toms River, NJ For-profit 5% Or Greater Indirect Ownership Interest Sep 1, 2022 28.3%
Adp of the SNF Sep 1, 2022
Malt Family Trust Organization, Lakewood, NJ LLC 5% Or Greater Indirect Ownership Interest Sep 1, 2022 28.4%
Adp of the SNF Sep 1, 2022
Individual Trustee of the SNF Sep 1, 2021

Owners & managing parties with NPI records 1

Owners and managing parties disclosed on this facility’s Medicare enrollment that are themselves Medicare-enrolled.

Facilities with the same owner 5

Facilities that share an organizational owner with 5% or greater ownership or operational control.

Practitioners & affiliated clinicians

Affiliated clinicians 3

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1668643200000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1668643200000",
    "number": "1356050405",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "61 MAPLEWOOD AVE",
            "city": "CRANBURY",
            "state": "NJ",
            "postal_code": "085123237",
            "telephone_number": "609-395-0641"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "61 MAPLEWOOD AVE",
            "city": "CRANBURY",
            "state": "NJ",
            "postal_code": "085123237",
            "telephone_number": "609-395-0641"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "CRANBURY SNF OPERATIONS LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2022-11-17",
        "last_updated": "2022-11-17",
        "certification_date": "2022-11-17",
        "status": "A",
        "authorized_official_last_name": "BAK",
        "authorized_official_first_name": "PINCHOS",
        "authorized_official_title_or_position": "AUTHORIZED REPRESENTATIVE",
        "authorized_official_telephone_number": "908-783-3110"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": "NU",
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": []
}

Other providers in Cranbury, NJ

Sources for this page

Verify at the official NPI Registry.