Westgate Operations Associates LLC

Primary specialty

Skilled Nursing FacilityTaxonomy code 314000000X

Legal business name

WESTGATE OPERATIONS ASSOCIATES LLC

Doing business as

Rochester Center for Rehabilitation and Nursing

Practice address

525 Beahan Rd
Rochester, NY 14624-3403

Phone

(585) 247-7880

Fax

(585) 247-6323

NPI assigned

May 7, 2019

Last updated

May 7, 2019By the provider in NPPES

Organization subpart

No

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name

Kenneth Rozenberg

Title

Member

Phone

(718) 931-9700

Specialties & licenses 1

Addresses

Other identifiers 1

Other names 1

• Rochester Center for Rehabilitation and Nursing Doing business as

Medicare fee-for-service enrollment

Enrolled in NY

Enrollment records 1

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1295390029. Details of each certification follow.

• CCN 335556 Skilled nursing facility · Active · Details

Skilled nursing facility certification: CCN 335556

Legal name

WESTGATE OPERATIONS ASSOCIATES LLC

Doing business as

ROCHESTER CENTER FOR REHABILITATION AND NURSING

Certification status

Active

Provider type (POS)

Nursing home – SNF/NF dual certification

Participating since

Aug 1, 1973

Last certification

Jan 14, 2025

Beds

124

Ownership / control type

Limited Liability Corporation

Most recent change of ownership

Mar 22, 2021

Organization structure

LLCProprietary

Incorporated

Aug 20, 2018 in NY

Enrollment address

525 Beahan Rd
Rochester, NY 14624-3403

Nursing home name

ROCHESTER CENTER FOR REHABILITATION AND NURSING

Affiliated entity

CENTERS HEALTH CARE

Listed as

Rochester Center for Rehabilitation and NursingCCN 335556 · All quality measures

Overall star rating

1 of 5

Health inspections

1 of 5

Staffing

1 of 5

Quality measures

3 of 5

Type

Medicare and Medicaid

Ownership

For profit - Limited Liability company

Certified

Aug 1, 1973

Medicare certification status

ActiveFrom the Provider of Services file

Certified beds

124120.4 residents per day on average

Chain

Centers Health Care36 facilities in the chain

Penalties (3 years)

1Fines totaling $9,315

Processed by Care Compare on Aug 1, 2026.

These CMS records do not include an NPI. They are shown because their name and street address match this provider’s.

CLIA laboratory certificates

All disclosed owners & managing parties 25

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

Owners & managing parties with NPI records 1

Owners and managing parties disclosed on this facility’s Medicare enrollment that are themselves Medicare-enrolled.

• Tiffany Lynn Pulcino, M.D.

  • Hospitalist Physician
  • Rochester, NY
  • NPI 1912919341

  Adp of the SNF, Operational/Managerial Control

  CMS ownership

Practitioners 2

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles, and the practitioner matching its NPPES authorized official.

• Geetha Koushik, MD

  • Internal Medicine Physician
  • Rochester, NY
  • NPI 1972816932
  NPD (past)
• Vincent Mark Yavorek, M.D.

  • Family Medicine Physician
  • Canandaigua, NY
  • NPI 1558465237
  NPD (past)

Affiliated clinicians 2

Clinicians who list this facility as an affiliation in Medicare Care Compare.

• Geetha Koushik, MD

  • Internal Medicine Physician
  • Rochester, NY
  • NPI 1972816932

  Nursing home

  Care Compare affiliation
• Vincent Mark Yavorek, M.D.

  • Family Medicine Physician
  • Canandaigua, NY
  • NPI 1558465237

  Nursing home

  Care Compare affiliation

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1557187200000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1557187200000",
    "number": "1295390029",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "4770 WHITE PLAINS RD",
            "city": "BRONX",
            "state": "NY",
            "postal_code": "104701104",
            "telephone_number": "718-931-9700"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "525 BEAHAN RD",
            "city": "ROCHESTER",
            "state": "NY",
            "postal_code": "146243403",
            "telephone_number": "585-247-7880",
            "fax_number": "585-247-6323"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "WESTGATE OPERATIONS ASSOCIATES LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2019-05-07",
        "last_updated": "2019-05-07",
        "status": "A",
        "authorized_official_last_name": "ROZENBERG",
        "authorized_official_first_name": "KENNETH",
        "authorized_official_title_or_position": "MEMBER",
        "authorized_official_telephone_number": "718-931-9700"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": null,
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [
        {
            "code": "05",
            "desc": "MEDICAID",
            "issuer": null,
            "identifier": "00355606",
            "state": "NY"
        }
    ],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "Rochester Center for Rehabilitation and Nursing",
            "code": "3",
            "type": "Doing Business As"
        }
    ]
}

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• Skilled Nursing Facility in Rochester, NY
• Providers in Rochester, NY by specialty
• Skilled Nursing Facility in New York

• NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on May 7, 2019; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
• Medicare enrollment (CMS PECOS): enrollments, PAC IDs and benefit reassignments; facility enrollments, owners and changes of ownership; Provider of Services certification data.
• Medicare Care Compare (CMS): clinician profile, group practices, facility affiliations, MIPS scores and star ratings.
• National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.

Verify at the official NPI Registry.