Organization Active NPI

Penfield Place, LLC

  • Skilled Nursing Facility
  • Penfield, NY
National Provider Identifier
1275538407
Registry record updated Sep 24, 2015
On this page

Key facts

NPPES NPI Registry
Primary specialty
Skilled Nursing FacilityTaxonomy code 314000000X
License
2761300 Issued in NY
Legal business name
PENFIELD PLACE, LLC
Practice address
1700 Penfield Rd
Penfield, NY 14526-2108
Phone
(585) 586-7433
Fax
(585) 586-7799
NPI assigned
Jun 15, 2005
Last updated
Sep 24, 2015By the provider in NPPES
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Sep 24, 2015

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Mr. Robert W Hurlbut
Title
Owner/Member
Phone
(585) 244-0410

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X 2761300 NY Primary

Addresses

Primary practice location

1700 Penfield Rd
Penfield, NY 14526-2108

Mailing address

740 East Ave
Rochester, NY 14607-2107
Phone (585) 244-0410

Other identifiers 1

IdentifierTypeStateIssuer
00922918MedicaidNY

Other names 1

  • Penfield Place Other name

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in NY

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20070412000007 NY Part A Provider - Skilled Nursing Facility 7911002449 Practice locations: Penfield, NY

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1275538407. Details of each certification follow.

Skilled nursing facility certification: CCN 335407

Legal name
PENFIELD PLACE, LLC
Doing business as
THE BONADIO GROUP
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF dual certification
Participating since
Feb 1, 1974
Last certification
Jan 31, 2025
Beds
48
Ownership / control type
Individual
Most recent change of ownership
Apr 1, 2007
Organization structure
LLCProprietary
Enrollment address
1700 Penfield Rd
Penfield, NY 14526-2108
Nursing home name
PENFIELD PLACE
Affiliated entity
HURLBUT CARE

Care Compare: Nursing home

Medicare Care Compare
Listed as
Penfield PlaceCCN 335407 · All quality measures
Overall star rating
5 of 5
Health inspections
5 of 5
Staffing
3 of 5
Quality measures
5 of 5
Type
Medicare and Medicaid
Ownership
For profit - Individual
Certified
Feb 1, 1974
Medicare certification status
ActiveFrom the Provider of Services file
Certified beds
4845.0 residents per day on average
Chain
Hurlbut Care13 facilities in the chain

Processed by Care Compare on Aug 1, 2026.

Laboratory certificates & supplier records

Derived by NPIMap

These CMS records do not include an NPI. They are shown because their name and street address match this provider’s.

CLIA laboratory certificates

CLIA numberLaboratoryCertificateExpires
33D0686661Penfield Place LLC1700 Penfield Road, Penfield, NY 14526Certificate of waiverMar 26, 2027

National Provider Directory

National Provider Directory

Ownership & related parties

All disclosed owners & managing parties 6

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
Robert M Rubens Individual Operational/Managerial Control Jan 1, 2020
Adp of the SNF Jan 1, 2020
Dallas L Nelson Individual Operational/Managerial Control Jan 1, 2020
Adp of the SNF Jan 1, 2020
Hurlbut Health Consulting, LLC Organization, Rochester, NY LLC, For-profit, Chain home office Adp of the SNF Jul 9, 2025
Robert W Hurlbut Individual 5% Or Greater Direct Ownership Interest Apr 1, 2007 100%
Corporate OfficerPresident Apr 1, 2007 100%
Adp of the SNF Apr 1, 2007
Direct Ownership Interest Apr 1, 2007 100%
Bonadio & Co LLP Organization, Pittsford, NY LLC, Consulting firm, For-profit Adp of the SNF Jan 1, 2020
Mark Curletta Individual Corporate OfficerVice President Jul 16, 2021 100%
Operational/Managerial Control Jul 16, 2021
Adp of the SNF Jul 16, 2021

Owners & managing parties with NPI records 1

Owners and managing parties disclosed on this facility’s Medicare enrollment that are themselves Medicare-enrolled.

Practitioners & affiliated clinicians

Practitioners 3

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles, and the practitioner matching its NPPES authorized official.

Affiliated clinicians 2

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1118793600000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1443052800000",
    "number": "1275538407",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "740 EAST AVE",
            "city": "ROCHESTER",
            "state": "NY",
            "postal_code": "146072107",
            "telephone_number": "585-244-0410",
            "fax_number": "585-244-1208"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "1700 PENFIELD RD",
            "city": "PENFIELD",
            "state": "NY",
            "postal_code": "145262108",
            "telephone_number": "585-586-7433",
            "fax_number": "585-586-7799"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "PENFIELD PLACE, LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2005-06-15",
        "last_updated": "2015-09-24",
        "status": "A",
        "authorized_official_last_name": "HURLBUT",
        "authorized_official_first_name": "ROBERT",
        "authorized_official_middle_name": "W",
        "authorized_official_title_or_position": "OWNER/MEMBER",
        "authorized_official_telephone_number": "585-244-0410",
        "authorized_official_name_prefix": "Mr."
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": "NY",
            "license": "2761300",
            "primary": true
        }
    ],
    "identifiers": [
        {
            "code": "05",
            "desc": "MEDICAID",
            "issuer": null,
            "identifier": "00922918",
            "state": "NY"
        }
    ],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "Penfield Place",
            "code": "5",
            "type": "Other Name"
        }
    ]
}

Other providers in Penfield, NY

Sources for this page

Verify at the official NPI Registry.