Keith J Messing, OD

Primary specialty

OptometristTaxonomy code 152W00000X

License

KM004019 Issued in MI

Practice address

1226 Sand Beach Rd
Bad Axe, MI 48413-8817

Phone

(989) 269-6222

Fax

(989) 269-4278

NPI assigned

Oct 19, 2006

Sex

Male

Sole proprietor

Yes

Registry information is reported by the provider to CMS and is not verified. About this source

Specialties & licenses 1

Addresses

Medicare fee-for-service enrollment

Enrolled in MI2 enrollments

Eligible to order & refer

• Part B services: Yes
• Medical equipment: Yes
• Home health: Yes
• Power mobility devices: No
• Hospice: Yes

Green means eligible to order or refer.

Enrollment records 2

Specialty

Optometry

Education

Ferris State College - College of Optometry, 1999

Medicare assignment

Accepts the Medicare-approved amount as payment in full

Group practices

Messing Family Eye Care PLLCGroup PAC ID 2961937594, 3 clinicians

Practice addresses (Care Compare)

Procedures performed for Medicare patients

Medicare enrollment (NPD)

Enrolled

State licenses

Practice roles

Locations

Practitioners 1

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles.

• Rita Marie Messing, O.D.

  • Optometrist
  • Bad Axe, MI
  • NPI 1477611010

  MI

  Medicare reassignment

Organizations this provider is connected to: Medicare benefit reassignments (the organization bills Medicare for this provider’s services), Care Compare group memberships and National Provider Directory roles.

• Messing Family Eye Care PLLC

  • Optometrist
  • Bad Axe, MI
  • NPI 1821857244

  MI, Optometrist

  Medicare reassignment Care Compare group NPD
• Huron Eye Care PC

  • Ophthalmology Physician
  • Bad Axe, MI
  • NPI 1639273220
  NPD (past)
• Turner Eye Care PLLC

  • Ophthalmology Physician
  • Bad Axe, MI
  • NPI 1912630559
  NPD (past)

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1161216000000",
    "enumeration_type": "NPI-1",
    "last_updated_epoch": "1771372800000",
    "number": "1225110554",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "1226 SAND BEACH RD",
            "city": "BAD AXE",
            "state": "MI",
            "postal_code": "484138817",
            "telephone_number": "989-269-6222",
            "fax_number": "989-269-4278"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "1226 SAND BEACH RD",
            "city": "BAD AXE",
            "state": "MI",
            "postal_code": "484138817",
            "telephone_number": "989-269-6222",
            "fax_number": "989-269-4278"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "last_name": "MESSING",
        "first_name": "KEITH",
        "middle_name": "J",
        "name_prefix": "Dr.",
        "credential": "OD",
        "sole_proprietor": "YES",
        "sex": "M",
        "enumeration_date": "2006-10-19",
        "last_updated": "2026-02-18",
        "certification_date": "2026-02-18",
        "status": "A"
    },
    "taxonomies": [
        {
            "code": "152W00000X",
            "taxonomy_group": "",
            "desc": "Optometrist",
            "state": "MI",
            "license": "KM004019",
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": []
}

• Meadow Lane Assisted Living, LLC
• Meijer Inc
• Crysta Meissner, MA, CCC-SLP
• Messing Family Eye Care PLLC
• Danielle Messing, H.I.S
• Rita Marie Messing, O.D.
• Sue Messing, LPN
• Michael T Bills DDS PLC
• Michigan Health Clinics PC
• Nicholas Middaugh

• All providers in Bad Axe, MI
• Optometrist in Michigan

• NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Feb 18, 2026; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
• Medicare enrollment (CMS PECOS): enrollments, PAC IDs and benefit reassignments; Order and Referring.
• Medicare Care Compare (CMS): clinician profile, group practices, facility affiliations, MIPS scores and star ratings.
• National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.

Verify at the official NPI Registry.