NPIMap

Organization Active NPI

Daytona FL Operating Company LLC

  • Skilled Nursing Facility
  • Daytona Beach, FL
National Provider Identifier
1184337073
Registry record updated Oct 31, 2023
On this page

Key facts

NPPES NPI Registry
Primary specialty
Skilled Nursing FacilityTaxonomy code 314000000X
Legal business name
DAYTONA FL OPERATING COMPANY LLC
Practice address
325 S Segrave St
Daytona Beach, FL 32114-4815
Phone
(386) 239-7520
NPI assigned
Jan 5, 2023
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Oct 31, 2023

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Joshua Sturm
Title
Ceo
Phone
(347) 205-8235

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X Primary

Addresses

Primary practice location

325 S Segrave St
Daytona Beach, FL 32114-4815

Mailing address

23645 Mercantile Rd Ste J
Beachwood, OH 44122-5936

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in FL

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20230720001882 FL Part A Provider - Skilled Nursing Facility 9739549882 Practice locations: Daytona Beach, FL

Skilled nursing facility certification: CCN 105651

Legal name
DAYTONA FL OPERATING COMPANY LLC
Doing business as
BLUE PALMS HEALTH AND REHABILITATION CENTER OF DAY
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF dual certification
Participating since
Jun 2, 1989
Last certification
Aug 1, 2024
Beds
100
Ownership / control type
Limited Liability Corporation
Multi-facility organization
Blue Palms Healthcare Management
Organization structure
LLCProprietary
Incorporated
Dec 16, 2022 in DE
Enrollment address
325 S Segrave St
Daytona Beach, FL 32114-4815
Nursing home name
BLUE PALMS HEALTH AND REHABILITATION CENTER OF DAY

Care Compare: Nursing home

Medicare Care Compare
Listed as
Blue Palms Health and Rehabilitation Center of DayCCN 105651
Overall star rating
4 of 5
Health inspections
4 of 5
Staffing
2 of 5
Quality measures
4 of 5
Type
Medicare and Medicaid
Ownership
For profit - Limited Liability company
Certified
Jun 2, 1989
Medicare certification status
ActiveFrom the Provider of Services file
Certified beds
10078.2 residents per day on average

Processed by Care Compare on Aug 1, 2026.

National Provider Directory

National Provider Directory

Networks

  • Optimum HealthCare HMO NetworkPlans: Optimum Diamond Rewards (HMO C-SNP) (H5594-028-000, H5594); Optimum Diamond (HMO C-SNP) (H5594-036-000, H5594); Optimum Diamond Rewards (HMO C-SNP) (H5594-034-000, H5594); Optimum Diamond Rewards COPD (HMO C-SNP) (H5594-029-000, H5594); Optimum Platinum Plan (HMO) (H5594-002-000, H5594); Optimum Gold Plus Plan (HMO) (H5594-032-000, H5594); Optimum Diamond Savings COPD (HMO C-SNP) (H5594-031-000, H5594); Optimum Diamond Savings (HMO C-SNP) (H5594-030-000, H5594); Optimum Diamond Rewards COPD (HMO C-SNP) (H5594-035-000, H5594)
  • Freedom Health HMO NetworkPlans: Freedom Platinum Rewards Plan Rx (HMO) (H5427-102-000, H5427); Freedom VIP Care (HMO C-SNP) (H5427-070-000, H5427); Freedom VIP Rewards (HMO C-SNP) (H5427-108-000, H5427); Freedom VIP Rewards (HMO C-SNP) (H5427-099-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-107-000, H5427); Freedom Maximo (HMO-POS) (H5427-113-000, H5427); Freedom Savings Plan (HMO) (H5427-052-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-096-000, H5427); Freedom Platinum Rewards Plan Rx (HMO) (H5427-105-000, H5427); Freedom Medi-Medi Full (HMO D-SNP) (H5427-087-000, H5427)…

Ownership & related parties

All disclosed owners & managing parties 16

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
BP Deland and Daytona Opco LP Organization, Daytona Beach, FL Created for acquisition, Owned by another organization or individual 5% Or Greater Indirect Ownership Interest Jun 1, 2023 100%
Norma Alvarez Individual Operational/Managerial Control Jun 17, 2024
Managing Control - Governing Body Jun 17, 2024
Adp of the SNF Jun 17, 2024
The Dana Sasouness Family Trust Organization, Bal Harbour, FL 5% Or Greater Indirect Ownership Interest Jun 1, 2023 25%
Adp of the SNF Jun 1, 2023
Binyomin Fried Individual Corporate OfficerChief Financial Officer Oct 1, 2023 100%
Operational/Managerial Control Oct 1, 2023
Managing Control - Governing Body Oct 1, 2023
Adp of the SNF Oct 1, 2023
Daytona FL Holdings Company LLC Organization, Daytona Beach, FL Created for acquisition, LLC, Holding company, For-profit, Owned by another organization or individual 5% Or Greater Direct Ownership Interest Dec 16, 2022 100%
JS Family Trust Organization, New York, NY Indirect Ownership Interest Jun 1, 2023 2.5%
Joshua Sturm Individual Adp of the SNF Jun 1, 2023
Christine Marie Hensley Individual Operational/Managerial Control Nov 25, 2024
Adp of the SNF Oct 1, 2023
BP Deland and Daytona General Partner LLC Organization, New York, NY LLC Adp of the SNF Jun 1, 2023
Bredlegs Holdings LLC Organization, Sunny Isles Beach, FL LLC Adp of the SNF Jun 1, 2023
Healthcare Investment Holdings LLC Organization, Englewood, NJ LLC, Owned by another organization or individual 5% Or Greater Indirect Ownership Interest Jun 1, 2023 50%
Adp of the SNF Jun 1, 2023
David a Heise Individual Operational/Managerial Control Nov 1, 2024
Adp of the SNF Nov 1, 2024
Camden WV LLC Organization, New York, NY LLC, Owned by another organization or individual 5% Or Greater Indirect Ownership Interest Jun 1, 2023 50%
Adp of the SNF Jun 1, 2023
Biggest Rock SNF Irrevocable Trust Organization, Englewood, NJ 5% Or Greater Indirect Ownership Interest Jun 1, 2023 47.5%
Adp of the SNF Jun 1, 2023
The Adam Sasouness Family Trust Organization, Bal Harbour, FL 5% Or Greater Indirect Ownership Interest Jun 1, 2023 25%
Adp of the SNF Jun 1, 2023
Pinnacle Healthcare Solutions Inc Organization, Toms River, NJ LLC, Consulting firm Operational/Managerial Control Oct 1, 2023
Adp of the SNF Jun 27, 2025

Owners & managing parties with NPI records 1

Owners and managing parties disclosed on this facility’s Medicare enrollment that are themselves Medicare-enrolled.

Facilities with the same owner 16

Facilities that share an organizational owner with 5% or greater ownership or operational control.

View all 16

Practitioners & affiliated clinicians

Practitioners 1

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles.

Affiliated clinicians 1

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1672876800000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1698710400000",
    "number": "1184337073",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "23645 MERCANTILE RD STE J",
            "city": "BEACHWOOD",
            "state": "OH",
            "postal_code": "441225936"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "325 S SEGRAVE ST",
            "city": "DAYTONA BEACH",
            "state": "FL",
            "postal_code": "321144815",
            "telephone_number": "386-239-7520"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "DAYTONA FL OPERATING COMPANY LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2023-01-05",
        "last_updated": "2023-10-31",
        "certification_date": "2023-10-26",
        "status": "A",
        "authorized_official_last_name": "STURM",
        "authorized_official_first_name": "JOSHUA",
        "authorized_official_title_or_position": "CEO",
        "authorized_official_telephone_number": "347-205-8235"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": null,
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": []
}

Other providers in Daytona Beach, FL

Sources for this page

Verify at the official NPI Registry.