Organization Active NPI

Rock Dental Florida PLLC

Doing business as All About Smiles

  • Dentist
  • Jacksonville, FL
National Provider Identifier
1144946963
Registry record updated Sep 15, 2026
On this page

Key facts

NPPES NPI Registry
Primary specialty
DentistTaxonomy code 122300000X
Legal business name
ROCK DENTAL FLORIDA PLLC
Doing business as
All About Smiles
Baptiste Orthodontics
Baptiste Pediatrics for Kids3 more in Other names
Practice address
2363 Dunn Ave
Jacksonville, FL 32218-4695
Phone
(904) 751-6030
NPI assigned
Oct 13, 2022
Last updated
Sep 15, 2026By the provider in NPPES
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Sep 15, 2026

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Roger Wray
Title
Owner
Phone
(501) 462-2062

Specialties & licenses 4

Specialty (taxonomy)CodeLicenseStatePrimary
DentistGroup: 193200000X MULTI-SPECIALTY GROUP 122300000X Primary
General Practice DentistryGroup: 193200000X MULTI-SPECIALTY GROUP 1223G0001X
Pediatric DentistryGroup: 193200000X MULTI-SPECIALTY GROUP 1223P0221X
Orthodontics and Dentofacial Orthopedics DentistryGroup: 193200000X MULTI-SPECIALTY GROUP 1223X0400X

Addresses

Primary practice location

2363 Dunn Ave
Jacksonville, FL 32218-4695

Mailing address

PO Box 3450
Little Rock, AR 72203-3450
Phone (501) 781-2777

Other practice location 1

2627 S Hwy 27
Clermont, FL 34711-6523
Phone (407) 205-1114

Other practice location 2

7260 W Colonial Dr
Orlando, FL 32818-6750
Phone (407) 294-1560

Other practice location 3

2050 Saint Johns Pkwy
St Johns, FL 32259-4592
Phone (904) 775-3139

Other practice location 4

551 N Park Ave
Apopka, FL 32712-3655
Phone (407) 992-8400

Other practice location 5

1650 Sand Lake Rd Ste 116
Orlando, FL 32809-7671
Phone (407) 855-6305

Other practice location 6

6532 Gunn Hwy
Tampa, FL 33625-4022
Phone (813) 969-0999

Other practice location 7

60 West Blvd
Macclenny, FL 32063-2070
Phone (904) 259-5220

Other practice location 8

8907 Conroy Windermere Rd
Orlando, FL 32835-3127
Phone (407) 217-2927

Other practice location 9

5101 Gate Pkwy Ste 3
Jacksonville, FL 32256-7276
Phone (904) 646-2844

Other practice location 10

960135 Gateway Blvd
Fernandina Beach, FL 32034-9120
Phone (904) 261-2156

Other practice location 11

12 S Park Ave
Apopka, FL 32703-4253
Phone (407) 801-7775

Other names 6

  • All About Smiles Doing business as
  • Baptiste Orthodontics Doing business as
  • Baptiste Pediatrics for Kids Doing business as
  • Clermont Kids Dentistry & Orthodontics Doing business as
  • Coastline Orthodontics Doing business as
  • TLC Pediatric Dentistry and Orthodontics Doing business as

National Provider Directory

National Provider Directory

Locations

551 N Park Ave
Apopka, FL 32712
Phone (407) 992-8400

2363 Dunn Ave
Jacksonville, FL 32218
Phone (904) 751-6030

5101 Gate Pkwy
Ste 3
Jacksonville, FL 32256
Phone (904) 646-2844

60 West Blvd
Macclenny, FL 32063
Phone (904) 259-4649

8907 Conroy Windermere Rd
Orlando, FL 32835
Phone (407) 217-2927

2050 Saint Johns Pkwy
St Johns, FL 32259
Phone (904) 775-3139

Practitioners & affiliated clinicians

Practitioners 4

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles, and the practitioner matching its NPPES authorized official.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1665619200000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1789430400000",
    "number": "1144946963",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "PO BOX 3450",
            "city": "LITTLE ROCK",
            "state": "AR",
            "postal_code": "722033450",
            "telephone_number": "501-781-2777",
            "fax_number": "501-781-2778"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "2363 DUNN AVE",
            "city": "JACKSONVILLE",
            "state": "FL",
            "postal_code": "322184695",
            "telephone_number": "904-751-6030"
        }
    ],
    "practiceLocations": [
        {
            "address_1": "2627 S Hwy 27",
            "address_purpose": "LOCATION",
            "city": "Clermont",
            "state": "FL",
            "postal_code": "347116523",
            "country_code": "US",
            "telephone_number": "407-205-1114",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "7260 W Colonial Dr",
            "address_purpose": "LOCATION",
            "city": "Orlando",
            "state": "FL",
            "postal_code": "328186750",
            "country_code": "US",
            "telephone_number": "407-294-1560",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "2050 Saint Johns Pkwy",
            "address_purpose": "LOCATION",
            "city": "St Johns",
            "state": "FL",
            "postal_code": "322594592",
            "country_code": "US",
            "telephone_number": "904-775-3139",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "551 N Park Ave",
            "address_purpose": "LOCATION",
            "city": "Apopka",
            "state": "FL",
            "postal_code": "327123655",
            "country_code": "US",
            "telephone_number": "407-992-8400",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "1650 Sand Lake Rd Ste 116",
            "address_purpose": "LOCATION",
            "city": "Orlando",
            "state": "FL",
            "postal_code": "328097671",
            "country_code": "US",
            "telephone_number": "407-855-6305",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "6532 Gunn Hwy",
            "address_purpose": "LOCATION",
            "city": "Tampa",
            "state": "FL",
            "postal_code": "336254022",
            "country_code": "US",
            "telephone_number": "813-969-0999",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "60 West Blvd",
            "address_purpose": "LOCATION",
            "city": "Macclenny",
            "state": "FL",
            "postal_code": "320632070",
            "country_code": "US",
            "telephone_number": "904-259-5220",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "8907 Conroy Windermere Rd",
            "address_purpose": "LOCATION",
            "city": "Orlando",
            "state": "FL",
            "postal_code": "328353127",
            "country_code": "US",
            "telephone_number": "407-217-2927",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "5101 Gate Pkwy Ste 3",
            "address_purpose": "LOCATION",
            "city": "Jacksonville",
            "state": "FL",
            "postal_code": "322567276",
            "country_code": "US",
            "telephone_number": "904-646-2844",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "960135 Gateway Blvd",
            "address_purpose": "LOCATION",
            "city": "Fernandina Beach",
            "state": "FL",
            "postal_code": "320349120",
            "country_code": "US",
            "telephone_number": "904-261-2156",
            "country_name": "United States",
            "address_type": "DOM"
        },
        {
            "address_1": "12 S Park Ave",
            "address_purpose": "LOCATION",
            "city": "Apopka",
            "state": "FL",
            "postal_code": "327034253",
            "country_code": "US",
            "telephone_number": "407-801-7775",
            "country_name": "United States",
            "address_type": "DOM"
        }
    ],
    "basic": {
        "organization_name": "ROCK DENTAL FLORIDA PLLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2022-10-13",
        "last_updated": "2026-09-15",
        "certification_date": "2026-09-15",
        "status": "A",
        "authorized_official_last_name": "WRAY",
        "authorized_official_first_name": "ROGER",
        "authorized_official_title_or_position": "OWNER",
        "authorized_official_telephone_number": "501-462-2062"
    },
    "taxonomies": [
        {
            "code": "122300000X",
            "taxonomy_group": "193200000X MULTI-SPECIALTY GROUP",
            "desc": "Dentist",
            "state": null,
            "license": null,
            "primary": true
        },
        {
            "code": "1223G0001X",
            "taxonomy_group": "193200000X MULTI-SPECIALTY GROUP",
            "desc": "Dentist, General Practice",
            "state": null,
            "license": null,
            "primary": false
        },
        {
            "code": "1223P0221X",
            "taxonomy_group": "193200000X MULTI-SPECIALTY GROUP",
            "desc": "Dentist, Pediatric Dentistry",
            "state": null,
            "license": null,
            "primary": false
        },
        {
            "code": "1223X0400X",
            "taxonomy_group": "193200000X MULTI-SPECIALTY GROUP",
            "desc": "Dentist, Orthodontics and Dentofacial Orthopedics",
            "state": null,
            "license": null,
            "primary": false
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "All About Smiles",
            "code": "3",
            "type": "Doing Business As"
        },
        {
            "organization_name": "Baptiste Orthodontics",
            "code": "3",
            "type": "Doing Business As"
        },
        {
            "organization_name": "Baptiste Pediatrics for Kids",
            "code": "3",
            "type": "Doing Business As"
        },
        {
            "organization_name": "Baptiste Pediatrics for Kids",
            "code": "3",
            "type": "Doing Business As"
        },
        {
            "organization_name": "Clermont Kids Dentistry & Orthodontics",
            "code": "3",
            "type": "Doing Business As"
        },
        {
            "organization_name": "Coastline Orthodontics",
            "code": "3",
            "type": "Doing Business As"
        },
        {
            "organization_name": "TLC Pediatric Dentistry and Orthodontics",
            "code": "3",
            "type": "Doing Business As"
        }
    ]
}

Other providers in Jacksonville, FL

Sources for this page

  • NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Sep 15, 2026; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
  • National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.

Verify at the official NPI Registry.