Organization Active NPI

Plaza HC Holding Company, LLC

Doing business as Plaza Healthcare

  • Skilled Nursing Facility
  • Scottsdale, AZ
National Provider Identifier
1114273778
Registry record updated Apr 29, 2013
On this page

Key facts

NPPES NPI Registry
Primary specialty
Skilled Nursing FacilityTaxonomy code 314000000X
License
NCI2661 Issued in AZ
Legal business name
PLAZA HC HOLDING COMPANY, LLC
Doing business as
Plaza Healthcare
Practice address
1475 N Granite Reef Rd
Scottsdale, AZ 85257-3919
Phone
(480) 990-1904
Fax
(480) 946-6286
NPI assigned
Jul 31, 2012
Last updated
Apr 29, 2013By the provider in NPPES
Organization subpart
No

NPPES NPI Registry

Updated by the provider on Apr 29, 2013

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name
Michael R Schwartz
Title
Agent
Phone
(818) 905-8000

Specialties & licenses 1

Specialty (taxonomy)CodeLicenseStatePrimary
Skilled Nursing Facility 314000000X NCI2661 AZ Primary

Addresses

Primary practice location

1475 N Granite Reef Rd
Scottsdale, AZ 85257-3919

Mailing address

1475 N Granite Reef Rd
Scottsdale, AZ 85257-3919
Phone (480) 990-1904

Other identifiers 1

IdentifierTypeStateIssuer
757070MedicaidAZ

Other names 1

  • Plaza Healthcare Doing business as

Medicare participation

Medicare enrollment files
Medicare fee-for-service enrollment
Enrolled in AZ

Enrollment records 1

Enrollment IDStateProvider typePAC IDDetails
O20120926000629 AZ Part A Provider - Skilled Nursing Facility 4789718719 Practice locations: Scottsdale, AZ

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1114273778. Details of each certification follow.

Skilled nursing facility certification: CCN 035084

Legal name
PLAZA HC HOLDING COMPANY LLC
Doing business as
PLAZA HEALTHCARE
Certification status
Active
Provider type (POS)
Nursing home – SNF/NF dual certification
Participating since
Jan 18, 1983
Last certification
Jan 24, 2025
Beds
179
Ownership / control type
Limited Liability Corporation
Organization structure
LLCProprietary
Enrollment address
1475 N Granite Reef Rd
Scottsdale, AZ 85257-3919
Nursing home name
PLAZA HEALTHCARE

Care Compare: Nursing home

Medicare Care Compare
Listed as
Plaza HealthcareCCN 035084 · All quality measures
Overall star rating
5 of 5
Health inspections
5 of 5
Staffing
3 of 5
Quality measures
5 of 5
Type
Medicare and Medicaid
Ownership
For profit - Limited Liability company
Certified
Jan 18, 1983
Medicare certification status
ActiveFrom the Provider of Services file
Certified beds
179137.4 residents per day on average

Processed by Care Compare on Aug 1, 2026.

National Provider Directory

National Provider Directory

Member organizations 1

Organizations listed as members of this organization in the National Provider Directory.

Locations

1475 N Granite Reef Rd
Scottsdale, AZ 85257
Phone (480) 990-1904

Ownership & related parties

All disclosed owners & managing parties 146

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

NameRoleSinceShare
Capital Realcorp Inc Organization, Los Angeles, CA Corporation, For-profit Operational/Managerial Control Nov 1, 2012
Wendy Platt Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Deborah Hollingsworth Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Emmett a Berg Individual Direct Ownership Interest Nov 1, 2012 1.43%
Dan Gan-El Individual Operational/Managerial Control Jul 16, 2007
Adp of the SNF Jul 16, 2007
Yoel Iny Individual Indirect Ownership Interest Nov 1, 2012 3.57%
Roberta Scher Individual Indirect Ownership Interest Nov 1, 2012 0.36%
Mark & Deborah Goldenberg Trust Organization, Beverly Hills, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 2.86%
Gail Schwarcz Individual Indirect Ownership Interest Nov 1, 2012 0.35%
Karen Parver Individual Indirect Ownership Interest Nov 1, 2012 4.29%
David Garfinkel Individual Direct Ownership Interest Nov 1, 2012 0.71%
Mark Goldenberg GST Organization, Beverly Hills, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.14%
David J Elbaum Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Gail Schwarcz Irrevocable Trust Organization, Troy, MI Owned by another organization or individual Indirect Ownership Interest Nov 1, 2012 0.23%
Jessica Rivera Individual Operational/Managerial Control Mar 4, 2019
Adp of the SNF Mar 4, 2019
Jacklin Lewis Individual Operational/Managerial Control Oct 1, 2017
Adp of the SNF Oct 1, 2017
Avi Buchman Individual Operational/Managerial Control Jan 1, 2017
Adp of the SNF Jan 1, 2017
Wendy Platt Trust Organization, Woodland Hills, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 0.71%
S. Zachary Samuels & Elana Samuels Family Trust Organization, Los Angeles, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
David Kemper Individual Direct Ownership Interest Nov 1, 2012 1.43%
Jasmine Davis Individual Operational/Managerial Control Jun 1, 2025
Adp of the SNF Jun 1, 2025
Saltzburg Family Trust Organization, Encino, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.79%
Denyse Selesnick Individual Direct Ownership Interest Nov 1, 2012 1.43%
Hollingsworth Family Trust Organization, San Marino, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Susan Schwartz Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Anne Morris Individual Direct Ownership Interest Nov 1, 2012 1.43%
Fenigstein Family Trust Organization, Los Angeles, CA Adp of the SNF Mar 1, 2003
Direct Ownership Interest Nov 1, 2012 2.14%
Indirect Ownership Interest Nov 1, 2012 3.57%
Pamela Maratha Schwartz Individual Direct Ownership Interest Nov 1, 2012 1.43%
Ronald Dorfman Individual Direct Ownership Interest Nov 1, 2012 0.71%
Ruth Forman Individual Indirect Ownership Interest Nov 1, 2012 1.07%
Richard a Borson Individual Direct Ownership Interest Nov 1, 2012 1.43%
Fenigstein Family 2003 Partnership Organization, Los Angeles, CA For-profit, Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 4.29%
Surena Boyce Individual Operational/Managerial Control Aug 12, 2012
Adp of the SNF Aug 27, 2012
Elliot Michael Loboda Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Melissa Aguilar Individual Operational/Managerial Control Aug 15, 2022
Adp of the SNF Aug 15, 2022
Lori Lasman Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Vanessa Morice Individual Operational/Managerial Control May 10, 2007
Adp of the SNF May 10, 2007
Arille Cohen Individual Indirect Ownership Interest Nov 1, 2012 0.71%
William Berlin Individual Indirect Ownership Interest Nov 1, 2012 0.35%
Devora Garfinkel Individual Direct Ownership Interest Nov 1, 2012 0.71%
Dmsi LLC Organization, Las Vegas, NV LLC, For-profit, Owned by another organization or individual 5% Or Greater Direct Ownership Interest Nov 1, 2012 14.29%
Adp of the SNF Mar 1, 2003
E. Michael & Tina J. Loboda Family Trust Organization, Los Angeles, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Michael Wolf Individual Indirect Ownership Interest Nov 1, 2012 0.71%
GBP Management Company Inc Organization, Scottsdale, AZ Corporation, For-profit Operational/Managerial Control Nov 1, 2012
Weston Family Living Trust Organization, Tacoma, WA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 0.36%
Cary Buchman Individual Operational/Managerial Control Nov 1, 2012
Adp of the SNF Nov 1, 2012
Indirect Ownership Interest Nov 1, 2012 3.21%
Ronnie Schwartz Individual Indirect Ownership Interest Nov 1, 2012 3.57%
Sherry Elbaum Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Alan Guterman Individual Direct Ownership Interest Nov 1, 2012 0.89%
Marvin Selesnick Family Trust Organization, Woodland Hills, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 2.5%
Toby Horn Individual Direct Ownership Interest Nov 1, 2012 0.71%
Jeffrey & Caren Goldenberg Trust Organization, Southfield, MI Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 2.86%
Stephen Morris Individual Direct Ownership Interest Nov 1, 2012 1.43%
Schuyler Hollingsworth Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Caren Goldenberg Irrevocable Trust Organization, Troy, MI Indirect Ownership Interest Nov 1, 2012 0.21%
HQMG of Arizona Plaza Inc Organization, Scottsdale, AZ Corporation, For-profit Operational/Managerial Control Mar 1, 2003
Adp of the SNF Jun 27, 2025
Steven Linghu Individual Operational/Managerial Control Jul 6, 2021
Adp of the SNF Jul 6, 2021
Alex Fenigstein Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Saeed Humayun Individual Direct Ownership Interest Nov 1, 2012 1.43%
Scher Family Trust Organization, Los Angeles, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 0.71%
Joel Saltzburg Individual Indirect Ownership Interest Nov 1, 2012 1.79%
Bryan Weston Individual Indirect Ownership Interest Nov 1, 2012 0.18%
Elliot Winard Individual Direct Ownership Interest Nov 1, 2012 0.36%
Shelley Weinstock Individual Indirect Ownership Interest Nov 1, 2012 0.71%
David Starrett Individual Operational/Managerial Control Apr 20, 2007
Adp of the SNF Apr 20, 2007
David Jonas Individual Indirect Ownership Interest Nov 1, 2012 1.07%
Kaufman Real Partners Organization, Los Angeles, CA For-profit, Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 2.86%
Marvin Selesnick Individual Indirect Ownership Interest Nov 1, 2012 2.5%
Jenna McCormack Individual Operational/Managerial Control Jun 13, 2022
Adp of the SNF Jun 13, 2022
Tina Jo Loboda Individual Indirect Ownership Interest Nov 1, 2012 0.71%
The Glucoft Family Trust Uta Dated November 2 2007 Organization, Beverly Hills, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Organization, Phoenix, AZ Consulting firm, For-profit Adp of the SNF Jun 27, 2025
Matthew Maronay Individual Operational/Managerial Control Mar 3, 2011
Adp of the SNF Mar 3, 2011
Noam Schwartz Individual Indirect Ownership Interest Nov 1, 2012 3.57%
Carrol Fenigstein Individual Indirect Ownership Interest Nov 1, 2012 2.86%
Robert Scher Individual 5% Or Greater Indirect Ownership Interest Nov 1, 2012
Rachel Vosko Family Trust Organization, Las Vegas, NV Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Karen Parver 2020 Irrevocable Gift Trust Organization, Los Angeles, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 4.29%
Caren Goldenberg Individual Indirect Ownership Interest Nov 1, 2012 1.57%
Harold Tobin Individual Direct Ownership Interest Nov 1, 2012 0.71%
Cherie Fensten Survivor's Trust Organization, Beverly Hills, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Renae Campbell Individual Operational/Managerial Control Feb 12, 2025
Adp of the SNF Feb 12, 2025
Organization, Skokie, IL LLC, For-profit Adp of the SNF Jun 30, 2025
Jacob Cohen Individual Direct Ownership Interest Nov 1, 2012 0.71%
Allen Fensten Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Organization, Calabasas, CA Corporation, For-profit Adp of the SNF Jun 27, 2025
Joel Z Scherr Individual Indirect Ownership Interest Nov 1, 2012 0.36%
Alice Berlin Individual Indirect Ownership Interest Nov 1, 2012 0.01%
Marc Rohatiner Individual Direct Ownership Interest Nov 1, 2012 0.71%
Shoshana Jonas Individual Indirect Ownership Interest Nov 1, 2012 1.07%
Lynda Goldenberg Buchman GST Organization, Los Angeles, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 3.43%
Michael Schwartz Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Michele Mowrer-Goodall Individual Operational/Managerial Control May 2, 2023
Adp of the SNF May 2, 2023
Richard Bernstein Individual Indirect Ownership Interest Nov 1, 2012 1.43%
Juan Castor Individual Operational/Managerial Control May 13, 2013
Adp of the SNF Dec 5, 2013
1475 North Granite Reef Road, LLC Organization, Scottsdale, AZ LLC, For-profit Adp of the SNF Mar 1, 2003
John Bendheim Individual Direct Ownership Interest Nov 1, 2012 0.71%
Wendy Venrick Individual Operational/Managerial Control Oct 19, 2021
Adp of the SNF Oct 19, 2021
Organization, Cincinnati, OH LLC, For-profit Adp of the SNF Jun 27, 2025
Schwartz Family Trust Organization, Agoura Hills, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Sherwyn J Fenigstein Individual Operational/Managerial Control Mar 1, 2003
Indirect Ownership Interest Nov 1, 2012 2.86%
Kimberly Delorenzo Individual Operational/Managerial Control Mar 27, 2023
Adp of the SNF Mar 27, 2023
Stanley Raskas Individual Direct Ownership Interest Nov 1, 2012 1.43%
Mildred de Castro Individual Operational/Managerial Control Apr 29, 2024
Adp of the SNF Apr 29, 2024
CL Partnership Organization, Encino, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 3.21%
Max Berlin Individual Indirect Ownership Interest Nov 1, 2012 0.35%
Linda G Buchman Individual Indirect Ownership Interest Nov 1, 2012 3.1%
Lynne Kaufman Individual 5% Or Greater Indirect Ownership Interest Nov 1, 2012 6.79%
Adp of the SNF Mar 1, 2003
Dr. David J Elbaum & Sherry F Elbaum Living Trust Organization, Calabasas, CA Direct Ownership Interest Nov 1, 2012 1.43%
Michael Reich Individual Direct Ownership Interest Nov 1, 2012 1.43%
Caolina Lewis Individual Operational/Managerial Control Jul 16, 2018
Adp of the SNF Jul 16, 2018
Elana Samuels Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Berlin Family Investment Company, LLC Organization, Troy, MI LLC, For-profit, Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Jr Partners a California General Partnership Organization, Los Angeles, CA For-profit, Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 3.57%
Melvin Kollander Individual Indirect Ownership Interest Nov 1, 2012 0.71%
The Exemption Trust Created Under the Ron & Lynne Kaufman Family Trust Organization, Los Angeles, CA Adp of the SNF Mar 1, 2003
Direct Ownership Interest Nov 1, 2012 2.14%
Indirect Ownership Interest Nov 1, 2012 4.61%
Omid G Dilmaghanian Individual Operational/Managerial Control Feb 1, 2014
Adp of the SNF Feb 1, 2014
Deborah Goldenberg Individual Indirect Ownership Interest Nov 1, 2012 1.03%
Wolf Family Trust Organization, Los Angeles, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 0.71%
Rebecca Mittman Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Haskel Iny Individual Indirect Ownership Interest Nov 1, 2012 3.57%
Roberta Scher Living Trust Organization, Los Angeles, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 0.71%
The Forman Family Trust Est 8/21/1994 Organization, Woodland Hills, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 2.14%
Raquel Vosko Individual Indirect Ownership Interest Nov 1, 2012 1.43%
Daniel Shapiro Individual Direct Ownership Interest Nov 1, 2012 0.71%
Kimberly Guterman Individual Direct Ownership Interest Nov 1, 2012 0.89%
Steven Weinstock Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Emily Weston Individual Indirect Ownership Interest Nov 1, 2012 0.18%
Jeffrey Goldenberg GST Organization, New Rochelle, NY Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.14%
Tracey Schartz Individual Operational/Managerial Control Dec 16, 2024
Adp of the SNF Dec 16, 2024
Joel Glucoft Individual Indirect Ownership Interest Nov 1, 2012 1.43%
Nicole Durst Individual Operational/Managerial Control Dec 2, 2019
Adp of the SNF Dec 2, 2019
The RJ Bernstein Revocable Trust Organization, Crystal Bay, NV Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Lee Forman Individual Indirect Ownership Interest Nov 1, 2012 1.07%
Kollander Family Revocable Living Trust Organization, Vienna, VA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Jeffrey Goldenberg Individual Indirect Ownership Interest Nov 1, 2012 2.46%
Rachel Goding Individual Operational/Managerial Control Mar 18, 2024
Adp of the SNF Mar 18, 2024
Zachary Samuels Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Max Berlin Irervocable Trust Organization, Troy, MI Owned by another organization or individual Indirect Ownership Interest Nov 1, 2012 0.07%
Lidia Kollander Individual Indirect Ownership Interest Nov 1, 2012 0.71%
Carl Nelson Individual Operational/Managerial Control Mar 1, 2003
Adp of the SNF Mar 1, 2003
Ben Lyons Individual Operational/Managerial Control Apr 23, 2020
Adp of the SNF Apr 23, 2020
S & S Weinstock Family Trust Organization, Los Angeles, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 1.43%
Shani Reich Individual Indirect Ownership Interest Nov 1, 2012 0.36%
Mark Goldenberg Individual Indirect Ownership Interest Nov 1, 2012 2.46%
D&S Jonas Family Trust Organization, Santa Cruz, CA Owned by another organization or individual Direct Ownership Interest Nov 1, 2012 2.14%

Owners & managing parties with NPI records 8

Owners and managing parties disclosed on this facility’s Medicare enrollment that are themselves Medicare-enrolled.

Practitioners & affiliated clinicians

Practitioners 2

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles, and the practitioner matching its NPPES authorized official.

Affiliated clinicians 2

Clinicians who list this facility as an affiliation in Medicare Care Compare.

NPI Registry JSON

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1343692800000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1367193600000",
    "number": "1114273778",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "1475 N GRANITE REEF RD",
            "city": "SCOTTSDALE",
            "state": "AZ",
            "postal_code": "852573919",
            "telephone_number": "480-990-1904",
            "fax_number": "480-946-6286"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "1475 N GRANITE REEF RD",
            "city": "SCOTTSDALE",
            "state": "AZ",
            "postal_code": "852573919",
            "telephone_number": "480-990-1904",
            "fax_number": "480-946-6286"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "PLAZA HC HOLDING COMPANY, LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2012-07-31",
        "last_updated": "2013-04-29",
        "status": "A",
        "authorized_official_last_name": "SCHWARTZ",
        "authorized_official_first_name": "MICHAEL",
        "authorized_official_middle_name": "R",
        "authorized_official_title_or_position": "AGENT",
        "authorized_official_telephone_number": "818-905-8000"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": "AZ",
            "license": "NCI2661",
            "primary": true
        }
    ],
    "identifiers": [
        {
            "code": "05",
            "desc": "MEDICAID",
            "issuer": null,
            "identifier": "757070",
            "state": "AZ"
        }
    ],
    "endpoints": [],
    "other_names": [
        {
            "organization_name": "Plaza Healthcare",
            "code": "3",
            "type": "Doing Business As"
        }
    ]
}

Other providers in Scottsdale, AZ

Sources for this page

Verify at the official NPI Registry.