Active NPI
Steven W Whitford, MD
- Ophthalmology Physician
- La Crosse, WI
On this page
Key facts
NPPES NPI Registry- Primary specialty
- Ophthalmology Physician
- License
- 46951
- Practice address
- 1836 South Ave
La Crosse, WI 54601-5429 - Phone
- (608) 782-7300
- NPI assigned
- Sep 6, 2005
- Last updated
- Jul 13, 2026
- Sex
- Male
- Sole proprietor
- No
NPPES NPI Registry
Registry information is reported by the provider to CMS and is not verified. About this source
Specialties & licenses 1
| Specialty (taxonomy) | Code | License | State | Primary |
|---|---|---|---|---|
| Ophthalmology Physician | 207W00000X | 46951 | WI | Primary |
Addresses
Primary practice location
1836 South Ave
La Crosse, WI 54601-5429
Mailing address
1836 South Ave
La Crosse, WI 54601-5429
Phone (608) 782-7300
Medicare participation
Medicare enrollment files- Medicare fee-for-service enrollment
- Enrolled in WI, MN
- Eligible to order & refer
- Part B services: Yes
- Medical equipment: Yes
- Home health: Yes
- Power mobility devices: Yes
- Hospice: Yes
Enrollment records 2
Care Compare profile
Medicare Care Compare- Specialty
- Ophthalmology
- Education
- Other, 2000
- Medicare assignment
- Accepts the Medicare-approved amount as payment in full
- Group practices
- Gundersen Lutheran Medical Center IncTri-County Memorial Hospital Inc
Practice addresses (Care Compare)
106 E 2ND St
Winona, MN 55987-3410
Phone (507) 454-4640
1122 W Hwy 61
Winona, MN 55987-1957
Phone (507) 615-0600
1600 Main St
Onalaska, WI 54650-2838
Phone (608) 783-4681
1836 S Ave
La Crosse, WI 54601-5429
Phone (608) 783-7300
18601 Lincoln St
Whitehall, WI 54773-8605
Phone (715) 538-4361
1910 S Ave
La Crosse, WI 54601-5467
Phone (608) 782-7300
2575 S 7TH St
Bethany Riverside
La Crosse, WI 54601-5429
Phone (608) 775-8200
402 A W Lake St
Friendship, WI 53934-9699
Phone (608) 339-8471
402 W Lake St
Friendship, WI 53934-9699
Phone (608) 339-3331
407 S Main St
Viroqua, WI 54665-2100
Phone (608) 637-3195
610 E Taylor St
PR Du Chien, WI 53821-2109
Phone (608) 326-6466
710 Denton St
La Crosse, WI 54601-5447
Phone (608) 782-7300
724 Denton St
La Crosse, WI 54601-5447
Phone (608) 782-7300
Hospital & facility affiliations
- Gundersen Lutheran Medical Center
- Vernon Memorial Hospital
- Gundersen Tri-County Hospital & Clinics
- Mayo Clinic Health System-Franciscan Medical Center Inc
Procedures performed for Medicare patients
| Procedure | Number of procedures |
|---|---|
| Cataract surgery | 953 |
| Removal of skin lesions | 1-10 |
| Removal or shaving of skin growth | 18 |
National Provider Directory
National Provider Directory- Medicare enrollment (NPD)
- Enrolled
- Credentials
- Doctor of Medicine
State licenses
| License | State | Type | Specialty |
|---|---|---|---|
| 46951 | WI | MD | Ophthalmology Physician |
Practice roles
| Organization | Specialty | Status | New patients |
|---|---|---|---|
| Gundersen Lutheran Express Care, Inc | Current | Accepting new patients | |
| Tri-County Memorial Hospital, Inc. | Current | Accepting new patients | |
| St. Joseph's Health Services, Inc. | Current | Accepting new patients | |
| Tri-County Memorial Hospital, Inc. | Current | Accepting new patients | |
| Gundersen Lutheran Medical Center Inc | Current | Accepting new patients | |
| Gundersen Lutheran Medical Center Inc | Current | Accepting new patients | |
| Tri-County Memorial Hospital, Inc. | Current | Accepting new patients | |
| Vernon Memorial Healthcare, Inc. | Current | Accepting new patients | |
| St. Joseph's Health Services, Inc. | Current | Accepting new patients | |
| Gundersen Clinic LTD | Current | Accepting new patients | |
| Gundersen Lutheran Medical Center, Inc | Current | Accepting new patients | |
| St. Joseph's Health Services, Inc. | Current | Accepting new patients | |
| Gundersen Lutheran Medical Center, Inc. | Past | Accepting new patients |
Locations
331 S 3rd St
La Crescent, MN 55947
Phone (507) 895-6610
123 5th Ave SE
Spring Grove, MN 55974
Phone (507) 498-3302
106 E 2nd St
Winona, MN 55987
Phone (507) 454-4640
1122 W Highway 61
Winona, MN 55987
Phone (507) 615-0600
402 W Lake St
Friendship, WI 53934
Phone (608) 339-3331
1836 South Ave
La Crosse, WI 54601
Phone (608) 788-8102
1910 South Ave
La Crosse, WI 54601
Phone (608) 775-2287
1600 Main St
Onalaska, WI 54650
Phone (608) 783-4681
610 E Taylor St
Prairie du Chien, WI 53821
Phone (608) 326-6466
507 S Main St
Viroqua, WI 54665
Phone (608) 637-2101
18601 Lincoln St
Whitehall, WI 54773
Phone (715) 538-1712
Interoperability endpoints
- swhitford10359@direct.emplifyhealth.org
Organizations & group practices 13
Organizations this provider is connected to: Medicare benefit reassignments (the organization bills Medicare for this provider’s services), Care Compare group memberships, National Provider Directory roles and organizations whose NPPES authorized official is this provider.
-
dba Emplify Health Hamilton Clinic
- Clinic/Center
- La Crosse, WI
- NPI 1225873458
-
dba Emplify Health La Crosse Hospital
- General Acute Care Hospital
- La Crosse, WI
- NPI 1376593442
MN
-
- Clinic/Center
- Hillsboro, WI
- NPI 1104031798
-
- Critical Access Hospital
- Whitehall, WI
- NPI 1124063573
-
- Rural Health Clinic/Center
- Whitehall, WI
- NPI 1417201864
-
dba Vernon Health
- Critical Access Hospital
- Viroqua, WI
- NPI 1497750921
-
- Clinic/Center
- La Crosse, WI
- NPI 1043446974
-
dba Emplify Health Onalaska Behavioral Health
- Mental Health Clinic/Center (Including Community Mental Health Center)
- Onalaska, WI
- NPI 1871837567
-
- Clinic/Center
- Elroy, WI
- NPI 1699788273
-
- Critical Access Hospital
- Hillsboro, WI
- NPI 1972591410
-
- Clinic/Center
- Independence, WI
- NPI 1073335642
Hospital & facility affiliations 12
Hospitals and other facilities this clinician is affiliated with according to Medicare Care Compare.
-
dba Emplify Health La Crosse Hospital
- General Acute Care Hospital
- La Crosse, WI
- NPI 1376593442
-
dba Emplify Health Pediatric Mobile Unit
- Clinic/Center
- La Crosse, WI
- NPI 1790646719
Hospital
-
dba Emplify Health Onalaska Clinic
- Clinic/Center
- Onalaska, WI
- NPI 1225372923
Hospital
-
dba Emplify Health East Building
- Clinic/Center
- La Crosse, WI
- NPI 1497090138
Hospital
-
dba Emplify Health Onalaska Behavioral Health
- Mental Health Clinic/Center (Including Community Mental Health Center)
- Onalaska, WI
- NPI 1871837567
Hospital
-
dba Emplify Health
- Air Ambulance
- La Crosse, WI
- NPI 1467468173
Hospital
-
dba Franciscan Healthcare - La Crosse
- General Acute Care Hospital
- La Crosse, WI
- NPI 1801874227
-
- Critical Access Hospital
- Whitehall, WI
- NPI 1124063573
-
dba Vernon Health
- Critical Access Hospital
- Viroqua, WI
- NPI 1497750921
-
dba Emplify Health Winona Campus
- Clinic/Center
- Winona, MN
- NPI 1952959603
Hospital
NPI Registry JSON
The complete NPPES record for this NPI in the NPI Registry API format.
{
"created_epoch": "1125964800000",
"enumeration_type": "NPI-1",
"last_updated_epoch": "1783900800000",
"number": "1073507075",
"addresses": [
{
"country_code": "US",
"country_name": "United States",
"address_purpose": "MAILING",
"address_type": "DOM",
"address_1": "1836 SOUTH AVE",
"city": "LA CROSSE",
"state": "WI",
"postal_code": "546015429",
"telephone_number": "608-782-7300"
},
{
"country_code": "US",
"country_name": "United States",
"address_purpose": "LOCATION",
"address_type": "DOM",
"address_1": "1836 SOUTH AVE",
"city": "LA CROSSE",
"state": "WI",
"postal_code": "546015429",
"telephone_number": "608-782-7300"
}
],
"practiceLocations": [],
"basic": {
"last_name": "WHITFORD",
"first_name": "STEVEN",
"middle_name": "W",
"credential": "MD",
"sole_proprietor": "NO",
"sex": "M",
"enumeration_date": "2005-09-06",
"last_updated": "2026-07-13",
"status": "A"
},
"taxonomies": [
{
"code": "207W00000X",
"taxonomy_group": "",
"desc": "Ophthalmology",
"state": "WI",
"license": "46951",
"primary": true
}
],
"identifiers": [],
"endpoints": [],
"other_names": []
}
Other providers in La Crosse, WI
Sources for this page
- NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Jul 13, 2026; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
- Medicare enrollment (CMS PECOS): enrollments, PAC IDs and benefit reassignments; Order and Referring.
- Medicare Care Compare (CMS): clinician profile, group practices, facility affiliations, MIPS scores and star ratings.
- National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.