Latta Road Nursing Home East, LLC

Primary specialty

Skilled Nursing FacilityTaxonomy code 314000000X

Legal business name

LATTA ROAD NURSING HOME EAST, LLC

Practice address

2102 Latta Rd
Rochester, NY 14612-3728

Phone

(585) 225-0920

Fax

(585) 225-1514

NPI assigned

Jan 12, 2016

Last updated

Jan 12, 2016By the provider in NPPES

Organization subpart

No

Registry information is reported by the provider to CMS and is not verified. About this source

Authorized official

Name

Bridgett Reed

Title

Cfo

Phone

(585) 244-0410

Specialties & licenses 1

Addresses

Medicare fee-for-service enrollment

Enrolled in NY

Enrollment records 1

NPI to CCN mapping 1

The Medicare certification numbers (CCNs) connected to NPI 1003272626. Details of each certification follow.

• CCN 335618 Skilled nursing facility · Active · Details

Skilled nursing facility certification: CCN 335618

Legal name

LATTA ROAD NURSING HOME EAST, LLC

Doing business as

THE BONADIO GROUP

Certification status

Active

Provider type (POS)

Nursing home – SNF/NF dual certification

Participating since

Jan 1, 1978

Last certification

Apr 18, 2025

Beds

40

Ownership / control type

Individual

Multi-facility organization

Hurlbut Care Communities

Most recent change of ownership

Feb 1, 2016

Organization structure

LLCProprietary

Enrollment address

2102 Latta Rd
Rochester, NY 14612-3728

Nursing home name

LATTA ROAD NURSING HOME EAST

Affiliated entity

HURLBUT CARE

Listed as

Latta Road Nursing Home EastCCN 335618 · All quality measures

Overall star rating

3 of 5

Health inspections

3 of 5

Staffing

2 of 5

Quality measures

2 of 5

Type

Medicare and Medicaid

Ownership

For profit - Individual

Certified

Jan 1, 1978

Medicare certification status

ActiveFrom the Provider of Services file

Certified beds

4036.9 residents per day on average

Chain

Hurlbut Care13 facilities in the chain

Penalties (3 years)

1Fines totaling $8,979

Processed by Care Compare on Aug 1, 2026.

These CMS records do not include an NPI. They are shown because their name and street address match this provider’s.

CLIA laboratory certificates

Locations

All disclosed owners & managing parties 95

As disclosed on the Medicare enrollment (CMS All Owners files). Individuals include officers, directors and managing employees, who may not hold ownership.

Owners & managing parties with NPI records 1

Owners and managing parties disclosed on this facility’s Medicare enrollment that are themselves Medicare-enrolled.

• Sonia Dar, M.D.

  • Family Medicine Physician
  • Rochester, NY
  • NPI 1396180899

  Adp of the SNF, Operational/Managerial Control

  CMS ownership

Practitioners 2

Individual providers connected to this organization through Medicare benefit reassignment, Care Compare group membership or National Provider Directory roles, and the practitioner matching its NPPES authorized official.

• Alexander Karlic, MD

  • Internal Medicine Physician
  • Rochester, NY
  • NPI 1881620045
  NPD (past)
• Naghmeh Pooya, MD

  • Geriatric Medicine (Internal Medicine) Physician
  • Rochester, NY
  • NPI 1972500320
  NPD (past)

Affiliated clinicians 1

Clinicians who list this facility as an affiliation in Medicare Care Compare.

• Naghmeh Pooya, MD

  • Geriatric Medicine (Internal Medicine) Physician
  • Rochester, NY
  • NPI 1972500320

  Nursing home

  Care Compare affiliation

The complete NPPES record for this NPI in the NPI Registry API format.

{
    "created_epoch": "1452556800000",
    "enumeration_type": "NPI-2",
    "last_updated_epoch": "1452556800000",
    "number": "1003272626",
    "addresses": [
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "MAILING",
            "address_type": "DOM",
            "address_1": "740 EAST AVE",
            "city": "ROCHESTER",
            "state": "NY",
            "postal_code": "146072107",
            "telephone_number": "585-244-0410",
            "fax_number": "585-244-1374"
        },
        {
            "country_code": "US",
            "country_name": "United States",
            "address_purpose": "LOCATION",
            "address_type": "DOM",
            "address_1": "2102 LATTA RD",
            "city": "ROCHESTER",
            "state": "NY",
            "postal_code": "146123728",
            "telephone_number": "585-225-0920",
            "fax_number": "585-225-1514"
        }
    ],
    "practiceLocations": [],
    "basic": {
        "organization_name": "LATTA ROAD NURSING HOME EAST, LLC",
        "organizational_subpart": "NO",
        "enumeration_date": "2016-01-12",
        "last_updated": "2016-01-12",
        "status": "A",
        "authorized_official_last_name": "REED",
        "authorized_official_first_name": "BRIDGETT",
        "authorized_official_title_or_position": "CFO",
        "authorized_official_telephone_number": "585-244-0410"
    },
    "taxonomies": [
        {
            "code": "314000000X",
            "taxonomy_group": "",
            "desc": "Skilled Nursing Facility",
            "state": "NU",
            "license": null,
            "primary": true
        }
    ],
    "identifiers": [],
    "endpoints": [],
    "other_names": []
}

• Latisha Jennings
• Rachelle Lynn Latona, NP
• Danielle M Latore, MS ED
• Donna Jean Latoy, PT MS
• Stacie E Latray, PT
• Latta Road Nursing Home West, LLC
• Bethany Latten, MD
• Lattimore Orthopaedics, P.C.
• Lattimore Primary Care Medicine, PLLC
• Lattimore Services Organization LLC

• Skilled Nursing Facility in Rochester, NY
• Providers in Rochester, NY by specialty
• Skilled Nursing Facility in New York

• NPPES NPI Registry (CMS): identity, addresses, specialties, licenses, identifiers and endpoints. Last updated by the provider on Jan 12, 2016; self-reported and not verified by CMS. Specialty names from the NUCC taxonomy.
• Medicare enrollment (CMS PECOS): enrollments, PAC IDs and benefit reassignments; facility enrollments, owners and changes of ownership; Provider of Services certification data.
• Medicare Care Compare (CMS): clinician profile, group practices, facility affiliations, MIPS scores and star ratings.
• National Provider Directory (CMS): practice roles, locations, licenses, networks and endpoints.

Verify at the official NPI Registry.